Marketing (B2B iGaming)

Enjoy Gaming LLC; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Remote work

Annual performance reviews

Medical insurance

Paid time off

Professional development

Language classes support

Well-being perks

6-month probation

Job summary

Enjoy Gaming LLC is seeking a creative, strategic Marketing Lead to own our global B2B marketing strategy and drive commercial growth. You will lead end-to-end brand strategy, budget management, and cross-functional initiatives, including large-scale trade show experiences.

You will oversee campaigns across digital, PR, and partnerships, while enabling sales with compelling collateral. A strong focus on lead gen and ROI will shape our market expansion strategy.

Qualifications

• 4+ years in a senior marketing role within the B2B iGaming sector.
• Brand strategies and internal employer branding initiatives.
• Experience managing large-scale exhibition stands and hosting VIP events.

Responsibilities

• Develop and execute a global B2B marketing strategy aligned with growth objectives.
• Define brand positioning, tone of voice, and visual identity.
• Plan and manage iGaming expo participation, stand build-up, and VIP events.
• Coordinate integrated B2B campaigns across digital, email, social, PR, and partners.
• Manage relationships with media, agencies, and event organizers.
• Oversee sales enablement content and promotional toolkits.
• Drive social media and content strategy for LinkedIn, YouTube, and industry platforms.
• Oversee website updates, SEO, and high-conversion landing pages.
• Lead the marketing team and track metrics like CAC, ROI, and pipeline influence.

Skills

B2B marketing

Brand strategy

Event management

Lead generation

ABM

Digital marketing

Analytics

Tools

Google Analytics

Hotjar

HubSpot

Salesforce

Figma

Canva

Photoshop

Job description

Описание:

ENJOY Gaming is a software provider focused on creating high-quality digital entertainment experiences, including Slots and Live Games. Our team brings together experienced professionals in game development, product, and design, driven by a passion for innovation and quality. At ENJOY Gaming, we value ownership, excellence, and drive. These principles shape the way we work, collaborate, and build products. Join us and be part of our innovative journey in the gaming world! We are seeking a creative, strategic, and results-driven Marketing Lead to elevate our global brand presence and drive commercial growth. Reporting directly to the Chief Commercial Officer (CCO), you will take end-to-end ownership of our global B2B marketing strategy, lead acquisition campaigns, brand positioning, and offline/digital event presence. This is a high-impact role for an experienced B2B iGaming marketing leader ready to manage global marketing budgets, lead cross-functional initiatives, deliver memorable trade show experiences, and significantly boost our market share in a fast-paced, competitive landscape.

Требования:

Experience: 4+ years in a senior marketing role within the B2B iGaming sector (Game Provider, Aggregator, or Platform). Branding Expertise: Proven track record of developing and executing both B2B product brand strategies and internal employer branding initiatives. Event Mastery: Hands-on experience in managing large-scale exhibition stands (concept, build-up, logistics, vendors) and hosting off-site VIP events at major iGaming summits (ICE, iGB, SBC, SiGMA). Commercial Mindset: Strong understanding of B2B lead generation, sales pipelines, and how marketing directly supports revenue growth. Tool & Asset Proficiency: Familiarity with website CMS platforms, analytics tools (Google Analytics, Hotjar), CRM systems (HubSpot/Salesforce), and design management (Figma, Canva, Photoshop). Vendor Management: Proven track record of managing external agencies, stand contractors, print suppliers, and PR partners. Communication: Outstanding oral and written English skills (additional languages are a strong plus). Soft Skills: High level of ownership, strong cross-functional communication skills (especially with HR and Product teams), stress resilience during busy exhibition seasons, and an eye for creative detail.

1. End-to-End Marketing Strategy & Growth Lead, develop, and execute a comprehensive global B2B marketing strategy aligned with commercial priorities and growth objectives. Manage and allocate the global marketing budget to achieve maximum ROI across brand, lead acquisition, and engagement activities.
2. External & Internal Brand Management External Branding: Define, champion, and uphold a distinct brand positioning, tone of voice, and visual identity across all external customer and partner touchpoints. Internal Branding & Culture: Partner with the HR/People team to develop and drive the internal brand strategy, shaping company values, internal communication channels, corporate culture initiatives, and employer branding to align the team around a shared vision. Brand Governance: Establish and maintain global brand guidelines, design templates, and asset libraries for use across internal departments, remote teams, and external partners.
3. Event Management, Exhibition & Stand Build-Up (Key Focus) Plan and execute full-cycle participation in major iGaming expos and industry events globally (e.g., ICE Barcelona, iGB Live, SBC Summit, SiGMA). Stand Development & Build-up: Oversee stand design, spatial layout, contract negotiations, vendor selection, construction logistics, and tech setup on-site. Event Logistics & Operations: Coordinate booth management, delegate scheduling, promotional merchandise production, catering, and staff briefings. Side Events & VIP Activation: Conceptualize and host exclusive networking events, dinners, executive meetups, and client parties around major summits. Event Marketing & ROI: Drive pre-event outreach, lead capture strategies at booths, post-event follow-up campaigns, and performance analysis.
4. Campaign Development & Lead Generation Plan, coordinate, and execute integrated B2B campaigns across digital, email, social, PR, and partner channels. Collaborate with Sales and Product teams to align marketing initiatives with lead generation, customer acquisition, and revenue goals. Design targeted account-based marketing (ABM) campaigns to attract key operators and platform partners.
5. PR, Media & Industry Partnerships Manage relationships with iGaming media outlets, PR agencies, and event organizers to secure interviews, panel speaker slots, press releases, and thought leadership coverage. Coordinate joint marketing initiatives and co-branding campaigns with partners, platforms, and clients.
6. Sales Enablement & Collateral Creation Oversee the creation and upkeep of high-converting commercial decks, product one-pagers, game trailers, interactive demo pages, and promotional toolkits. Ensure all sales collateral accurately reflects product roadmaps and brand excellence.
7. Social Media & Content Strategy Drive B2B content and social media presence across LinkedIn, X (Twitter), YouTube, Telegram, and specialized iGaming platforms. Build engagement with C-level executives, operators, and industry decision-makers through tailored video content, product updates, and insightful articles.
8. Website & Digital Management Oversee website updates, UI/UX improvements, SEO optimization, and content updates in collaboration with design and web development teams. Ensure high-conversion landing pages for new game releases, corporate announcements, and recruitment campaigns.
9. Team Leadership, Governance & Analytics Lead and mentor the marketing team and external vendors. Track marketing metrics (CAC, ROI, brand awareness, internal engagement, pipeline influence) and present performance reports to executive leadership.

Условия:

Competitive Salary in EUR: with annual performance reviews to recognize your growth

• Remote Work & Core Hours: full-time remote role (8 hours + 1 hour lunch) with mandatory availability between 9:30 and 17:30 CET for team collaboration
• Comprehensive Benefits: including medical insurance, psychologist support, and Polish, Slovak speaking clubs
• Generous Paid Time Off: 20 working days of paid vacation, plus 10 additional paid days off, 10 paid sick days, and all national holidays in your country
• Professional Development Support: reimbursement for courses, training, and certifications
• Well-being Perks: support for language classes, sports, massages, or life coaching
• 6-Month Probation Period: a standard period to ensure a strong mutual fit for both you and the company

Please note that feedback on your application will be provided within two weeks if a positive decision is made regarding your candidacy.

I give my consent following the Law on the Protection of Personal Data dated June 1, 2010, No. 2297, effective from January 1, 2011, for the processing of information classified as personal data.