Marketing Lead

Hark; San Jose (CA); On-site; USD 150,000 - 300,000; Full time

Job summary

Hark is seeking a Performance Marketing Lead in San Jose, California. The role involves architecting and executing brand marketing and paid acquisition strategies from inception, driving significant growth through data-driven insights.

The ideal candidate will have over 5 years of experience in performance marketing and a proven track record of launching successful paid acquisition programs. This high-impact position offers a competitive salary range of $150,000 – $300,000 annually.

Qualifications

• Over 5 years of experience in performance marketing.
• Proven track record in architecting paid acquisition programs.
• Deep technical fluency in paid social and SEM.

Responsibilities

• Manage social channels and paid acquisition initiatives.
• Establish performance marketing infrastructure.
• Collaborate on creative strategies to maximize conversion.
• Optimize capital allocation across channels.
• Establish core KPIs and monitor performance.
• Lead recruitment and development of marketing team.

Skills

Performance marketing experience

Quantitative growth outcomes

Paid acquisition expertise

Data-driven insights

Cross-functional collaboration

Job description

About Hark

Hark is an artificial intelligence company building advanced, personalized intelligence. One that is proactive, multimodal, and capable of interacting with the world through speech, text, vision, and persistent memory.

We're pairing that intelligence with next-generation hardware to create a universal interface between humans and machines. While today's AI largely operates through chat boxes and decade-old devices, Hark is focused on what comes next: agentic systems that interact naturally with people and the real world.

To get there, we're developing multimodal models and next-generation AI hardware together - designed from the ground up as a single, unified interface for a new era of intelligent systems.

About the Role

Hark is seeking a Performance Marketing Lead to architect and execute our brand marketing and paid acquisition engine from its inception. You will be responsible for defining the overarching strategy, managing social and complex campaigns, and leveraging data-driven insights to accelerate growth—collaborating closely with leadership and cross-functional teams to introduce a truly transformative product to the market.

This is a high-impact, hands-on opportunity for an individual who excels at scaling systems efficiently and thrives in an environment where they are the one authoring the playbook rather than following one.

Responsibilities

• Direct and manage comprehensive social channels and paid acquisition initiatives across search, social, display, and various emerging digital platforms.
• Architect the foundation of our performance marketing infrastructure, establishing robust systems for attribution, tracking, and reporting from the ground up.
• Collaborate with design and brand teams to pioneer and validate creative strategies designed to maximize conversion and engagement.
• Synthesize complex product and organizational milestones into high-impact campaigns that resonate deeply with our target audience.
• Iteratively optimize capital allocation across diverse channels, utilizing rigorous data-driven insights rather than baseline assumptions.
• Establish core KPIs, monitor performance with precision, and maintain a rapid pace of iteration to drive sustained growth.
• Lead the recruitment and development of a high-performance, lean marketing team as the organization continues to scale.

Requirements

• Over 5 years of professional experience in performance marketing, demonstrating direct accountability for paid budgets and quantifiable growth outcomes.
• Proven track record of architecting paid acquisition programs from inception rather than merely maintaining existing frameworks.
• Deep technical fluency across paid social, SEM, and sophisticated attribution modeling.
• Analytical mindset with the ability to synthesize data into actionable hypotheses and execute rapid iterations.
• Exceptional cross-functional communication skills, with the ability to collaborate effectively with creative, product, and executive leadership teams.
• Prior experience marketing within a new product category or consumer hardware sector is highly advantageous.
• A self-directed operator who thrives when authoring their own roadmap rather than following a predefined playbook.

Compensation

The US base salary range for this full-time position is between $150,000 – $300,000 annually.

The pay offered for this position may vary based on several individual factors, including job-related knowledge, skills, and experience. The total compensation package may also include additional components/benefits depending on the specific role. This information will be shared if an employment offer is extended.