Marketing Lead

Truvo; New York (NY); On-site; USD 140,000 - 200,000; Full time

Job summary

Truvo, a bold consumer insurance startup in New York, is hiring a Marketing Lead to build the function from zero to one. You will shape how the company shows up, translate a complex insurance product into human stories, and run the channels that bring customers to us.

As the first dedicated marketing hire, you will own brand, content, lifecycle, and demand generation, collaborate with product and growth, and scale a team as Truvo grows in a regulated fintech space.

Qualifications

• Full-Stack Marketer who built a function from scratch (brand, content, lifecycle, demand gen).
• Exceptional communicator who can simplify a regulated product for consumers.
• 5+ years in consumer marketing, preferably fintech/insurtech or marketplaces.
• Data-literate; makes decisions based on analytics and metrics.

Responsibilities

• Define brand, voice, and positioning across website, product, ads, and customer touchpoints.
• Own content engine: website copy, blog, guides, email, and social.
• Build lifecycle programs to nurture leads, convert quotes, and renew customers.
• Plan and run demand-gen across paid, organic, and partner channels and manage budgets.
• Measure attribution, funnel, and channel performance to set priorities.

Skills

Full-Stack Marketer

Exceptional Communicator

Consumer marketing

Data literacy

Builder & Leader

Insurance experience

SEO & Paid Social

Job description

At Truvo, we are building a fully autonomous consumer insurance broker — saving the average household hundreds of dollars on insurance while better protecting people for the worst moments in their lives. We are rewiring a trillion-dollar industry that still runs on phone calls, fax machines, and legacy carrier systems. We raised our seed, built a best-in-class AI-native broker platform with AI agents that quote, bind, and service policies autonomously, and are scaling an exceptional team.

We are looking for a Marketing Lead to build Truvo's marketing function from zero to one — someone who can define how we show up in the world, turn a complex product into a story consumers understand and trust, and run the channels that bring those consumers to us.

Your Day to Day at Truvo

• Brand & Positioning: Define Truvo's brand, voice, and positioning, and keep it consistent across the website, product, ads, and every customer touchpoint

• Content & Storytelling: Own the content engine — website copy, blog, guides, email, and social — turning insurance into something people actually want to read about

• Lifecycle & Email: Build the lifecycle programs that nurture leads, convert quotes into bound policies, and keep customers through renewal

• Demand Generation: Plan and run campaigns across paid, organic, and partner channels, and manage the agencies, freelancers, and budget behind them

• Marketing Analytics: Measure what works — attribution, funnel, and channel performance — and use it to set priorities and report on marketing's impact

Requirements

• Full-Stack Marketer: You have built a marketing function from scratch — brand, content, lifecycle, and demand gen — and you know how to prioritize when resources are limited

• Exceptional Communicator: You write clearly and persuasively, and you can take a complicated, regulated product and make it simple and human

• Consumer Marketing Experience: 5+ years of marketing experience, ideally at high-growth consumer startups in fintech, insurtech, or marketplaces

• Data-Literate: Comfortable with analytics tools and marketing platforms. You make decisions backed by numbers, not just instinct

• Builder and Leader: You will be our first dedicated marketing hire. You thrive in ambiguity, move fast, and are ready to build a team as we scale

• Nice to Have: Experience in insurance, financial services, or regulated industries. Hands-on experience with SEO, paid social, or lifecycle tooling