Marketing Lead

techchaintalent; New York (NY); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Unlimited PTO

Best-in-class health, dental, and vis

Job summary

Techchaintalent is seeking a versatile marketing leader to own end-to-end strategy, demand generation, and narrative development for fintech and digital-asset clients. You will shape messaging, build campaigns, and coordinate partner events, reporting to the CEO.

This role requires 5+ years of experience in marketing leadership, a proven ability to translate complex products into clear stories, and a metrics-driven approach to drive leads and brand awareness across digital finance audiences.

Qualifications

• 5+ years of experience in strategic planning and execution of marketing.
• End-to-end ownership of a marketing/comms function; a generalist, not a single-channel specialist.
• Experience translating complex technical products into clear, compelling messaging.
• Strong written skills and storytelling capability.
• Metrics-oriented with real demand-gen/lead-generation experience (success here is measured on leads).

Responsibilities

• Own the entire marketing function end to end: strategy, processes, and hands-on execution.
• Build metrics-driven systems to measure marketing performance and drive lead generation.
• Create content, campaigns, and a content calendar; produce blog posts, research pieces, and keynotes.
• Plan regular private company events and coordinate joint partner events, podcasts, and co-marketing.
• Design one-pagers, decks, and demos supporting GTM and sales.
• Craft the narrative across digital-asset-native, traditional finance, and fintech audiences; own website content and copy.

Skills

Strategic planning

Full-stack marketing

Lead generation

Content marketing

Storytelling

Metrics-driven

Job description

About the Role

We position ourselves as end-to-end compliance infrastructure for fintechs and financial institutions across digital assets. This hire owns how that story lands. It is a full stack marketing role covering demand generation and narrative/brand, explicitly aimed at acquiring new customers. Success is measured on leads and brand awareness. Reports to the CEO.

Key Responsibilities

• Own the entire marketing function end to end: strategy, processes, and hands-on execution
• Build metrics-driven systems to measure marketing performance and drive lead generation
• Create content, campaigns, and a content calendar; produce blog posts, research pieces, and keynotes
• Plan regular private company events and coordinate joint partner events, podcasts, and co-marketing
• Design one-pagers, decks, and demos supporting GTM and sales
• Craft the narrative across digital-asset-native, traditional finance, and fintech audiences; own website content and copy

Requirements

• 5+ years of experience in strategic planning and execution of marketing
• End-to-end ownership of a marketing/comms function; a generalist, not a single-channel specialist
• Experience translating complex technical products into clear, compelling messaging
• Strong written skills and storytelling capability
• Metrics-oriented with real demand-gen/lead-generation experience (success here is measured on leads)

Bonus Skills

• Fintech, compliance, or crypto/digital-assets domain exposure
• Hands-on events experience (private events are a recurring responsibility)

Benefits

• Unlimited PTO
• Best-in-class health, dental, and vision insurance
• Regular worldwide team offsites