Marketing Lead

Octup; Los Angeles (CA); On-site; USD 90,000 - 130,000; Full time

Job summary

Octup is seeking its first dedicated marketing hire to own demand creation marketing end-to-end—from strategy and content to events and execution.

You will build LinkedIn presence, newsletters, case studies, and sales collateral, drive landing pages and email sequences, and plan customer tours and industry events, reporting to the CEO.

The role requires a content-driven builder with 2+ years in B2B SaaS marketing at an early-stage company and native English proficiency.

Qualifications

• Excellent-level proficiency in English with English as a first language.
• High-energy, content-obsessed and social media oriented.
• Experience planning events and content operations.
• 2+ years in B2B SaaS marketing at an early-stage company.

Responsibilities

• Content & Social: LinkedIn, newsletters, thought leadership, category-defining content.
• Demand Generation: Landing pages, email sequences, conversion assets.
• Events: Plan and run customer tours, industry events, meetups.
• Customer Marketing: Case studies, testimonials, and sales collateral from customer stories.
• Marketing Ops, Vendors, and contractors.

Skills

Content marketing

Social media management

Event planning

Content calendar management

B2B SaaS marketing

English native

Job description

About Octup

Octup is a global startup building the agentic AI layer for the logistics (3PL) industry. We're growing fast, shipping faster, and looking for our first dedicated marketing hire.

The Role

You will own demand creation marketing end-to-end - strategy, content, events, and execution. High ownership, real impact, and reporting directly to the CEO

What You'll Own

• Content & Social - LinkedIn (founder + brand), newsletters, thought leadership, category-defining content
• Demand Generation - Landing pages, email sequences, conversion assets that drive pipeline
• Events - Plan and run customer tours, industry events, and meetups. Build repeatable playbooks
• Customer Marketing - Case studies, testimonials, and sales collateral from real customer stories
• Marketing Ops, Vendors, and contractors

Who You Are

If you're a content beast who knows how to create high-quality content from everything - and a builder - this is your role.

1. Excellent-level proficiency in English is required ( English as a first language)
2. High-energy, content-obsessed, lives and breathes social media
3. Experienced in planning and executing events and content operations
4. A natural organizer - you can run a content calendar and an event in the same week
5. B2B SaaS marketing background, at least 2 years at an early-stage company