Marketing & Content Creator

Octup; California (MO); On-site; USD 90,000 - 150,000; Full time

Job summary

Octup is seeking a marketing creator who can own demand generation end-to-end in a fast-growing B2B SaaS startup. You will be on-camera, producing content for the brand, and driving strategy, events, and campaigns to build pipeline.

You will develop landing pages, email sequences, and compelling collateral, while running customer tours and industry events. This role reports to the CEO and requires high ownership and hands-on execution.

Qualifications

• Must be comfortable appearing on camera and creating personal brand content.
• Excellent English, native or near-native.
• Deep knowledge of social platforms (TikTok, LinkedIn, Reels, Shorts).
• Experience planning events and running content operations.
• Able to manage a content calendar and events in the same week.
• 2+ years in B2B SaaS marketing at an early-stage company.

Responsibilities

• Own demand creation marketing end-to-end: strategy, content, events and execution.
• Plan and run customer tours, industry events, and meetups.
• Develop landing pages, email sequences, and conversion assets.
• Create case studies, testimonials, and sales collateral.
• Oversee Marketing Ops, vendors, and contractors.

Skills

On-camera proficiency

Excellent English

Social media fluency

Event planning

Content operations

Content calendar management

B2B SaaS marketing

Startup experience

Job description

Please record a 2-3-minute video of yourself in English - tell us who you are, your experience over the last few years, and how you see content and marketing in 2026.

Send a link ("YouTube or any other platform") along with your application, or directly to [e-mail]

About Octup

Octup is a global startup building the agentic AI layer for the logistics (3PL) industry. We're growing fast, shipping faster, and looking for our first dedicated marketing hire.

The Role

We're looking for someone who isn't just good at marketing - they're a creator. You're comfortable being on camera, shooting content for yourself and for the brand, and you genuinely enjoy the process. You will own demand creation marketing end-to-end - strategy, content, events, and execution. High ownership, real impact, reporting directly to the CEO.

What You'll Own

• Content & Social - LinkedIn (founder + brand), video content, newsletters, thought leadership, category-defining content
• Demand Generation - Landing pages, email sequences, conversion assets that drive pipeline
• Events - Plan and run customer tours, industry events, and meetups. Build repeatable playbooks
• Customer Marketing - Case studies, testimonials, and sales collateral from real customer stories
• Marketing Ops, Vendors, and Contractors

Who You Are

• On-camera and camera-comfortable - you can pick up a phone and shoot, edit, and post content about yourself and the brand, naturally and often
• Excellent-level English (native or near-native)
• High-energy, content-obsessed, lives and breathes social media - TikTok, LinkedIn, Reels, Shorts, all of it
• Experienced in planning and executing events and content operations
• A natural organizer - you can run a content calendar and an event in the same week
• B2B SaaS marketing background, at least 2 years at an early-stage company