Marketing Intelligence Analyst — Insights & Growth

Barnes & Thornburg LLP; Indianapolis (IN); On-site; USD 70,000 - 100,000; Full time

Job summary

Barnes & Thornburg LLP in Indianapolis is seeking a Business Intelligence Analyst to collect, organize, and analyze data to support marketing and business development strategies.

You will standardize data across firm systems, create dashboards and reports, and partner with stakeholders to ensure insights are actionable, current, and accessible. A bachelor’s degree and strong analytical, communication, and project‑management skills are required.

Qualifications

• Bachelor’s degree in business, economics, marketing, information science, or related field.
• 3+ years of experience in competitive intelligence, knowledge management, market research, business analysis, or business development.
• Strong analytical, research, and data-management skills.
• Familiarity with client relationship mapping, rankings, credential tracking, and market opportunity analyses.
• Familiarity with CRM and experience databases common to the legal industry.
• Excellent written and verbal communication.
• High attention to detail and strong project-management skills.
• Proactive, self-motivated, collaborative approach.

Responsibilities

• Collect, organize, and maintain critical business intelligence, including: Experience Data, Relationship Data, Rankings & Credentials, Industry trends, White Space Analysis.
• Standardize and systematize the collection and maintenance of business intelligence across firm systems and platforms to enable efficient retrieval and analysis.
• Partner with internal stakeholders to ensure business intelligence is actionable, current, and easily accessible for marketing, client development, and strategic initiatives.
• Conduct competitive research and market trend analysis to inform business development strategies and practice planning.
• Create visual dashboards, profiles, and reports summarizing intelligence insights to support decision-making at the firm, practice group, and client team levels.
• Establish and maintain news and litigation alerts to track updates on clients, prospects, and industries of strategic interest.
• Contribute to cross-practice and firmwide initiatives focused on strengthening the firm's competitive positioning and market responsiveness.

Skills

Analytical thinking

Research skills

Data management

Communication skills

Project management

Collaboration

Self-motivation

Education

Bachelor’s degree or equivalent in Business, Economics, Marketing, Information Science, or related field

Tools

CRM systems

Experience databases

Job description

Barnes & Thornburg LLP in Indianapolis is seeking a Business Intelligence Analyst to collect, organize, and analyze data to support marketing and business development strategies.

You will standardize data across firm systems, create dashboards and reports, and partner with stakeholders to ensure insights are actionable, current, and accessible. A bachelor’s degree and strong analytical, communication, and project‑management skills are required.