Marketing Insights & Campaign Lead

Comcast; Berlin (CT); On-site; USD 70,000 - 110,000; Full time

Job summary

Comcast in the United States is seeking a Marketing Content Specialist who researches and develops marketing content, serves as a communications hub, and mentors junior team members. The role analyzes industry data, translates business goals into actionable insights, and contributes to evaluating marketing effectiveness.

It supports program optimization aligned with Comcast’s strategic objectives. It requires a Bachelor's degree and 2–5 years of related experience, with strong CX and marketing

Qualifications

• Bachelor's degree required or equivalent combination of coursework and experience.
• 2–5 years of relevant work experience.
• Strong customer experience and marketing background.

Responsibilities

• Drive sales operations performance by supporting incentive programs and training communications.
• Research and draft marketing materials, presenting findings to management.
• Review literature to ensure marketing projects are informed by past strategies.
• Serve as the initial contact for marketing inquiries and clarifications.
• Provide mentorship and oversee junior team members on projects.
• Gather market insights to inform and shape marketing strategies.
• Assist in translating business objectives into analytical frameworks for market insights.
• Contribute to the creation of reports that measure the success of marketing initiatives.
• Support the continuous improvement of marketing programs through analysis and reporting.
• Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.
• Other duties and responsibilities as assigned.

Skills

Customer Experience (CX)

Marketing Strategies

Marketing Campaigns

Education

Bachelor's Degree

Job description

Comcast in the United States is seeking a Marketing Content Specialist who researches and develops marketing content, serves as a communications hub, and mentors junior team members. The role analyzes industry data, translates business goals into actionable insights, and contributes to evaluating marketing effectiveness.

It supports program optimization aligned with Comcast’s strategic objectives. It requires a Bachelor's degree and 2–5 years of related experience, with strong CX and marketing