Data-Driven Market Insights Analyst

Comcast (CC) of Willow Grove; Quincy (MA); On-site; USD 72,000 - 108,000; Full time

Job summary

Comcast Advertising is seeking a Market Research Analyst to gather and analyze information about a market, product, or service to inform sales strategy and identify potential customers. You will study past, present, and potential customers in the area of focus with guidance in your field.

You will work with cross-functional teams and leadership to create research presentations, reports, and action plans. The role requires staying updated on market developments and applying statistical concepts.

Qualifications

• Experience in market research and data analysis.
• Strong analytical and presentation skills.
• Ability to work with cross-functional teams.

Responsibilities

• Researches market conditions specific to area of focus to determine potential sales of product and provides research on behalf of customer.
• Gathers data on competitors; analyzes and compares such competitive factors.
• Compiles and presents statistical reports, graphic illustrations of findings and action plan recommendations to key stakeholders.
• Maintains updates on marketing research and new developments through contacts with educational institutions, professional organizations, publications and vendors.
• Understands and practices various statistical concepts, research data, standards and practices.
• Works directly with cross-functional teams and department leadership to create research presentations and summaries.
• Assists Representatives in developing research skills.
• Consistent exercise of independent judgment and discretion in matters of significance.

Skills

Attribution Analysis

Data Insights

Data Measurement

Digital Attribution

Measurement Analysis

Sales Insights

Education

Bachelor's Degree

Job description

Comcast Advertising is seeking a Market Research Analyst to gather and analyze information about a market, product, or service to inform sales strategy and identify potential customers. You will study past, present, and potential customers in the area of focus with guidance in your field.

You will work with cross-functional teams and leadership to create research presentations, reports, and action plans. The role requires staying updated on market developments and applying statistical concepts.