Strategic Insights & Measurement Analyst

Comcast Corporation; Quincy, Northern (MA, KY); Hybrid; USD 72,000 - 108,000; Full time

Job summary

Comcast Corporation is seeking a Market Research Analyst to gather and analyze information on markets, products, and customers. You will research market conditions, track competitors, and create data-driven reports to inform sales strategy.

Responsibilities include presenting findings to stakeholders, maintaining up-to-date market intelligence, and collaborating with cross-functional teams. A 2–5 year track record in research helps you succeed in this role within our advertising ecosystem.

Qualifications

• Bachelor's degree or equivalent in a related field.
• 2-5 years of experience in market research or a similar role.
• Strong analytical and statistical skills with data-driven decision making.
• Ability to present findings clearly to stakeholders and influence strategy.

Responsibilities

• Researches market conditions specific to area of focus to determine potential sales of product and provides research on behalf of customer.
• Gathers data on competitors; analyzes and compares such competitive factors.
• Compiles and presents statistical reports, graphic illustrations of findings and action plan recommendations to key stakeholders.
• Maintains updates on marketing research and new developments through contacts with educational institutions, professional organizations, publications and vendors.
• Understands and applies various statistical concepts, research data, standards and practices.
• Works with cross-functional teams and leadership to create research presentations and summaries.
• Assists Representatives in developing research skills.
• Exercising independent judgment and discretion in matters of significance.
• Regular attendance; ability to work nights, weekends, and overtime as needed.
• Other duties as assigned.

Skills

Attribution Analysis

Data Insights

Data Measurement

Digital Attribution

Measurement Analysis

Performance Attribution

Sales Insights

Education

Bachelor's Degree

Job description

Comcast Corporation is seeking a Market Research Analyst to gather and analyze information on markets, products, and customers. You will research market conditions, track competitors, and create data-driven reports to inform sales strategy.

Responsibilities include presenting findings to stakeholders, maintaining up-to-date market intelligence, and collaborating with cross-functional teams. A 2–5 year track record in research helps you succeed in this role within our advertising ecosystem.