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CDW in Chicago seeks an Associate Analyst, Marketing Analytics & Insights to analyze data and deliver insights that optimize multi-channel campaigns. You will build dashboards, maintain data quality, and respond to stakeholder data requests.
You will support VoC and Customer Lifetime Value initiatives with Ipsos, gather feedback from NPS/CSAT/CES sources, and collaborate with Marketing and eCommerce to drive data-driven improvements.
The Associate Analyst, Marketing Analytics & Insights supports data analysis and insights-based reporting that optimizes multi-channel marketing campaigns and deepens CDW's understanding of its customers. The analyst works with analytics stakeholders, eCommerce stakeholders, and the broader Marketing department to identify data-driven insights and surface areas of opportunity.
The role exists to take on the recurring, high-volume Insights work: building and refreshing the Insights dashboards, maintaining data hygiene across internal and external sources, and turning around ad-hoc data requests from stakeholders. A core part of the role is hands-on support for CDW's new Voice of the Customer (VoC) and Customer Lifetime Value program, delivered alongside research partner Ipsos.
Build, refresh, and maintain the Insights dashboards so recurring reporting is delivered accurately and on time.
Project-own the standardized reporting cadence, including weekly, monthly, quarterly, and annual performance reporting.
Assist in implementation of reporting in an automated business intelligence environment.
Maintain external and internal data hygiene across new and existing data sources.
Turn around ad-hoc data pull requests from stakeholders across the business.
Provide hands-on support for the Voice of the Customer (VoC) and Customer Lifetime Value program alongside research partner Ipsos.
Gather and organize existing feedback sources from across the business, including NPS, CSAT, CES, and Customer Advisory Board inputs, for use by the Ipsos team.
Track deliverables and action items against the phased statement of work.
Coordinate working sessions and capture notes, decisions, and follow-ups.
Monitor survey fielding and response rates, flagging issues that put timelines at risk.
Clean and consolidate incoming feedback data across sources.
Prepare the recurring VoC reports and dashboards stakeholders rely on as the engagement moves into the embed phase.
Utilize database querying, data manipulation, and statistical analysis to provide business support to Marketing.
Manipulate data in a SAS, SQL, and Hadoop environment to create actionable insights aligned to business objectives.
Support the leveraging of marketing channel and advanced customer analytics to assess and make strategic recommendations that improve company performance.
Accurately differentiate the contributing marketing signals from the noise in evaluation of multi-channel campaign analytics.
Assist in finding insights and creating recommendations that can be understood by a broad audience.
Partner with marketing analytics to help implement a data-driven culture focused on continually improving the understanding of the customer.
Establish and maintain strong relationships with key stakeholders in Marketing and eCommerce to drive actionable insights.
Help support the evaluation of ongoing analytics and insights needs from stakeholders.
Serve as the first point of contact for intake and triage of incoming ad-hoc requests, ensuring nothing slips during peak periods.
Prioritize and route incoming requests against the standing reporting calendar, escalating capacity constraints early.
Manage and maintain the Insights Knowledge Library, keeping documentation, definitions, and source materials current.
Bachelor's degree in business, information systems, statistics, mathematics, economics, computer science, or engineering.
CDW Summer Internship experience
Proficient with Microsoft Office, including Excel, Word, Outlook, and PowerPoint.
Strong analytical skills and the ability to problem solve independently, analyzing large volumes of raw data, drawing conclusions, and developing actionable recommendations.
Highly detail oriented, with the ability to handle multiple projects simultaneously in a fast-paced environment.
Excellent written and verbal communication skills, with the ability to interact with and present to all stakeholders.
Proven ability to identify areas of opportunity in existing practices and processes and execute appropriate improvements.
History of balancing multiple priorities simultaneously, adapting to the changing needs of the business while meeting deadlines.
Experience working with customer feedback or survey data, such as NPS, CSAT, or CES, a strong plus.
Experience supporting a third-party research or vendor engagement, including tracking deliverables against a statement of work, a plus.
Tableau experience a strong plus.
Relational database experience, such as SQL, a strong plus.
We're looking for people who bring curiosity, a learner's mindset, and a willingness to engage with ever-evolving technology and tools. We value adopting AI as a partner, openness to experimentation, and a