Marketing Information Systems Lead: Data, Analytics & Automation

Wade Trim; Taylor (MI); On-site; USD 110,000 - 140,000; Full time

Benefits offered by this job

Education reimbursement

401(k) plan

Performance bonuses

Employee stock program

Job summary

Wade Trim is seeking a Marketing Information Systems Manager to lead marketing data systems development and maintenance, enabling business development decision-making and proposal support. The role requires deep knowledge of A/E/C business practices, data integrity, and clear communication with system users.

Responsibilities include overseeing CRM/Unanet/OpenAsset workflows, reporting, and data governance, while collaborating with leadership to drive efficiency and insights across marketing

Qualifications

• Experience managing marketing data and analytics to support decision-making.
• Ability to design and implement data-driven workflows and automation.
• Proven track record supervising data management staff.
• Experience with Unanet CRM, OpenAsset, or similar databases.
• Experience using data analytics/BI tools and AI to summarize data.

Responsibilities

• Oversee data connectors and integrations across departments.
• Maintain the opportunity pipeline in CRM and support sales forecasting.
• Develop standardized reports for proposals and analytics.
• Champion data integrity and user adoption of Unanet/OpenAsset.
• Provide training and user support for system users.
• Lead documentation and best practices for data governance.

Skills

Data analytics

CRM workflows

Data management

User training

Leadership

Unanet/OpenAsset experience

BI tools

Adobe CC

Microsoft Office

AI data analysis

Education

Bachelor of Arts in Marketing

Tools

Unanet CRM

OpenAsset

Adobe Creative Cloud

Microsoft Office

Job description

Wade Trim is seeking a Marketing Information Systems Manager to lead marketing data systems development and maintenance, enabling business development decision-making and proposal support. The role requires deep knowledge of A/E/C business practices, data integrity, and clear communication with system users.

Responsibilities include overseeing CRM/Unanet/OpenAsset workflows, reporting, and data governance, while collaborating with leadership to drive efficiency and insights across marketing