Marketing Content Marketer Remote (US)

Herd Security; Northern (KY); Remote; USD 90,000 - 120,000; Full time

Benefits offered by this job

Equity

Health benefits

Unlimited PTO

WFH stipend

Content ownership

Founders collaboration

Job summary

Herd Security is hiring its first Content Marketer to shape the voice and content strategy for security awareness products. You will own the content engine end to end, producing blog posts, essays, customer stories, newsletters, landing pages, and more, while building distribution and aligning with sales and product to drive real pipeline impact.

You will work as a solo operator in a startup environment, bringing a distinctive point of view to security audiences, with a focus on measurable

Qualifications

• 4+ years of B2B content marketing experience at a startup or category-defining company.
• Excellent writing with a distinctive point of view.
• Experience driving measurable outcomes: pipeline, traffic, inbound leads, brand consideration.
• Ability to strategize, write, publish, distribute and measure solo.
• Strong instincts for technical or security-adjacent B2B buyers.
• Fluency with AI tools in content workflows without diminishing voice.

Responsibilities

• Define and evolve Herd's content strategy, voice, cadence and channels.
• Write core content: blog posts, essays, customer stories, newsletters, landing pages, enablement material.
• Collaborate with founders and practitioner network to turn expertise into compelling stories.
• Develop and execute distribution across blog, newsletter, communities, podcasts, and social.
• Partner with sales for content that supports the funnel and assists deals.
• Work with product to translate new features into launch content.
• Build reporting on traffic, engagement, and pipeline influence to inform priorities.
• Experiment with new formats and channels while maintaining voice quality.

Skills

B2B content marketing

Strong writing

Content strategy

Independent worker

B2B security audience

AI tools proficiency

Tools

AI writing tools

Job description

Herd Security is an agentic AI creative platform built for continuous security training and simulation. Founded in 2025, Herd helps organizations move beyond once-a-year compliance checkboxes, replacing static programs with dynamic curricula that evolve alongside emerging threats without adding operational overhead. Security and GRC teams use the platform as a creative partner to translate practitioner expertise into compelling content and deploy it across the channels employees frequently use, including Slack, Teams, and LMS. When a new threat surfaces, the platform enables organizations to shift from IT tickets or vendor requests to iterative microlessons delivered the same day. This puts the people behind security back at the center, empowering practitioner expertise, making awareness more habitual, and using every interaction to fuel a feedback loop that strengthens the human layer of defense.

Position Overview

We are hiring our first Content Marketer to build the voice Herd uses to reach the world. The security awareness category is full of forgettable content: the same recycled "top 10 phishing tips" blog posts, the same vendor webinars, the same LinkedIn thought-leadership sludge. We intend to sound different because we are different, and we need someone who can turn our point of view, our customers' stories, and the rapidly shifting threat landscape into content security buyers actually want to read, watch, and share. This is a builder role: you will shape the content strategy, create most of the output yourself for the first stretch, and lay the foundation for how Herd shows up in our category for years to come.

What You'll Own

You will own Herd's content engine end to end. That means defining the editorial strategy: what we stand for, what we publish, who we’re talking to, and how we sound when we talk to them. It means producing the work: blog posts, long-form essays, customer stories, newsletters, social posts, scripts for video and podcast content, sales enablement material, and the supporting assets that turn content into pipeline. It means building distribution: understanding where security and GRC buyers actually spend attention (it's usually not where marketing playbooks say they do) and meeting them there. And it means measuring what's working, iterating fast, and partnering with sales and product to make sure the content we produce is doing real commercial work, not just collecting impressions.

Responsibilities

• Define and evolve Herd's content strategy, including editorial pillars, voice, publishing cadence, and channel mix
• Write the core content: blog posts, essays, customer stories, newsletters, landing pages, and sales enablement material
• Collaborate with the founders and practitioner network to turn real expertise into compelling stories rather than generic thought leadership
• Develop and execute distribution strategies across owned channels (blog, newsletter), earned channels (security communities, podcasts, press), and social (LinkedIn first, others as they matter)
• Partner with sales on content that supports the funnel: case studies, comparison pages, objection-handling material, deal-stage assets
• Partner with product to translate new features and platform capabilities into launch content that drives adoption and awareness
• Build reporting on what's working (traffic, engagement, influenced pipeline, inbound leads) and use it to prioritize
• Experiment with emerging formats (short-form video, AI-native content workflows, community-driven content) without getting distracted by every new channel

Required Qualifications

• 4+ years of B2B content marketing experience, ideally at a startup or category-defining company
• Excellent writing: not just "clear and grammatical," but a real point of view and a voice that makes people want to keep reading
• Demonstrated ability to create content that drives measurable outcomes: pipeline, traffic, inbound leads, brand consideration
• Comfort operating as a team of one: you can strategize, write, publish, distribute, and measure without a supporting cast
• Strong instincts for B2B buyers, especially technical or security-adjacent audiences
• Fluency using AI tools (Claude, ChatGPT, Perplexity, etc.) in your own content workflow (research, drafting, repurposing) without letting AI flatten your voice

Preferred Qualifications

• Experience marketing to security, IT, or GRC buyers, or a demonstrated ability to learn a technical audience quickly and credibly
• Background at an early-stage startup where content was central to the go-to-market motion
• Experience building or growing a B2B newsletter or publication with real readership
• Video and podcast production chops: scripting, hosting, or directing content beyond the written word
• SEO fluency without being SEO-captured: you understand how search works but won't sacrifice quality for keyword bloat
• Design sensibility; you can brief and partner with designers effectively, or produce basic assets yourself

What Success Looks Like

In your first 90 days, you will have absorbed Herd's positioning, shipped your first wave of content under our voice, and established a baseline publishing cadence. In your first 6 months, you will have built a content engine that reliably produces work we're proud of, developed at least one distribution channel that's driving meaningful inbound interest, and produced content the sales team actively uses in deals. In your first year, you will have made Herd a recognized voice in the security awareness conversation, not by volume, but by quality, point of view, and the specific audiences who've started paying attention to us because of your work.

• Meaningful equity
• Health, dental, vision, and life benefits
• Unlimited PTO
• WFH Stipend
• Ownership over Herd's content function and voice
• Direct partnership with the founders on brand and positioning