Marketing Head

Overseas Corporate Professional; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Flexible remote work

Leadership role at the table

On-site option in Ahmedabad

Job summary

OCPBiz is seeking an experienced Head of Marketing to lead strategy and execution across 5–6 projects, including startups requiring branding, positioning, and growth leadership. The role emphasizes healthcare/health tech experience, building brands from scratch, and leading high-performing teams in a fast-paced environment.

As a member of the senior leadership team, you will drive cross-channel marketing, GTM planning, and budget management, while shaping brand identity, messaging, and ROI

Qualifications

• 8–10 years in senior marketing leadership roles
• Experience in healthcare/health tech preferred
• Proven branding and startup scaling track record
• Strong performance marketing with acquisition & conversion results
• Excellent writing, creativity, and strategic thinking
• Strong analytical skills for forecasting and opportunity spotting
• Ability to manage multiple projects under tight deadlines

Responsibilities

• Lead and mentor the marketing team and align goals with business objectives
• Define marketing processes, guidelines, and tools per project
• Support sales with prospecting, proposals, and renewals
• Oversee internal and external communications including PR
• Drive 3-year marketing strategy in partnership with sales leadership
• Develop GTM for new products/services; own budgets & reporting
• Build brand identity, positioning, and messaging for startup projects
• Manage risk through vendor oversight and contracts
• Foster industry connections across marketing, healthcare, tech ecosystems

Skills

Branding

Growth strategy

Team leadership

Performance marketing

Healthcare industry

Stakeholder management

Go-to-market planning

Education

Bachelor’s degree in Marketing

Tools

HubSpot

Google Analytics

CRM platforms

Job description

About the Role

OCPBiz is looking for an experienced and visionary Head of Marketing with a minimum of 8 to 10 years of experience as a Head of Marketing to lead marketing strategy and execution across 5 to 6 projects, including early-stage startups that need expert leadership in branding, positioning and business growth.
If you have built brands from the ground up, led high-performing teams and delivered measurable growth across multiple businesses, we would love to hear from you. Experience in the healthcare or health tech industry is must.

Key Responsibilities

Leading the Team

• Lead, coach and mentor the marketing team, aligning individual goals with business objectives
• Build a strong, growth-focused marketing culture across all projects and business channels
• Define and manage marketing processes, guidelines and tools for each project
• Support sales and business development with strategies to secure top prospects, from prospecting to proposals to renewals
• Ensure timely and clear communication with internal teams, clients and external stakeholders
• Oversee internal and external communications strategy, including PR and media relations
• Oversee partnerships and community engagement initiatives that strengthen brand presence

Leading the Business

• Act as a member of the senior leadership team, driving results with a strategic mindset for both Digital and Offline marketing
• Own and execute marketing strategy for 5 to 6 projects across brand, performance, digital and product marketing
• Build brand identity, positioning and messaging for startup projects from scratch
• Lead a 3-year sales and marketing strategy in partnership with sales leadership
• Drive customer acquisition across paid search, paid social, SEO, email and content
• Optimize CAC, conversion rates, customer lifetime value (LTV) and marketing ROI
• Develop go-to-market strategies for new products and services
• Own marketing budgets and regularly review financial performance and reporting
• Manage risk through proactive negotiation, contracts and vendor oversight
• Ensure planning timelines are met, including budgets, reporting and standard operating procedures
• Build strong industry connections across marketing, healthcare, startup and technology ecosystems

Requirements

• Minimum 8-10 years of experience as a Head of Marketing (or equivalent senior marketing leadership role)
• Healthcare, health tech or other regulated industry experience is preferred
• Post-secondary degree or diploma in marketing, or an equivalent combination of education and experience
• Proven track record of branding and scaling startups, Health Care, Health Care tech, DTC, e-commerce or subscription businesses
• Strong performance marketing expertise with demonstrable results in acquisition and conversion
• Exceptional writing skills, creativity and energy
• Strong analytical skills to assess, forecast and identify market opportunities
• Strong attention to detail and high standards for excellence
• Ability to multitask in a high-pressure environment and manage multiple projects under tight deadlines
• Ability to coordinate with internal and external stakeholders while managing a diverse workload
• Open to receiving feedback and confident giving it to team members and colleagues
• Experience working with international clients is a strong plus

Who You Are

• You demonstrate respect and kindness
• You are accountable for performance
• You foster collaboration
• You model integrity
• You communicate with courage
• You are creative and strategic

Why Join OCPBiz?

• Lead marketing across diverse, high-growth projects
• Shape brands from day one and see your impact directly
• Flexible remote working, or join our team on-site in Ahmedabad
• A seat at the leadership table