Marketing Generalist (CRM & Digital)

KFI Workforce Solutions; États-Unis; À distance; USD 50 000 - 70 000; Plein temps

Résumé du poste

KFI Workforce Solutions is seeking a Marketing Generalist to juggle website updates, Salesforce campaign builds, and creative asset design. Ideal for someone with 1–3 years of hands-on marketing experience seeking growth into a broader strategic role while staying involved in day-to-day execution.

You’ll update WordPress sites, support MCAE/Pardot campaigns, craft collateral, and produce presentations while tracking performance with Google Analytics.

Qualifications

• 3-5 years of marketing experience (internships count).
• Hands-on experience editing websites in WordPress.
• Working knowledge of Salesforce CRM and Salesforce MCAE / Pardot.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Strong PowerPoint skills - building clean, professional, on-brand decks.
• Familiarity with Google Analytics and Google Ads.
• Understanding of core marketing principles: campaigns, segmentation, content strategy, basic SEO.
• Strong attention to detail and comfort managing multiple projects at once.
• Clear written and verbal communication skills.

Responsabilités

• Make routine updates and edits to company websites (content, images, basic layout changes) in WordPress.
• Support email marketing and campaign execution using Salesforce Marketing Cloud Account Engagement (MCAE / Pardot), including building emails, landing pages, forms, and automation workflows.
• Manage and update records, leads, and campaign data within Salesforce CRM.
• Design marketing collateral (social graphics, one-pagers, presentations, email templates) using the Adobe Creative Suite.
• Build and format PowerPoint presentations for sales, leadership, and internal use.
• Monitor and report on website and campaign performance using Google Analytics.
• Assist with paid digital campaigns (Google Ads, social ads), including basic setup, monitoring, and reporting.
• Support broader marketing functions: content creation, brand consistency, sales enablement materials, internal communications, and event coordination.
• Collaborate with sales, leadership, and other departments to align marketing efforts with business goals.
• Social Media Posting and Monitoring

Connaissances

WordPress edits

Salesforce CRM

Salesforce MCAE / Pardot

Adobe Creative Suite

PowerPoint

Google Analytics

Google Ads

Campaigns & content strategy

Attention to detail

Written and verbal communication

Outils

WordPress

Salesforce CRM

Salesforce MCAE / Pardot

Adobe Creative Suite

PowerPoint

Google Analytics

Google Ads

Description du poste

ABOUT THE ROLE

We're looking for a Marketing Generalist who's comfortable wearing multiple hats - someone who can jump between updating a webpage, building out a Salesforce campaign, pulling analytics, and putting together a polished design asset or presentation, all in the same day. This is a great fit for someone with 1-3 years of hands-on marketing experience who wants to grow into a broader strategic role while still being close to the day-to-day execution.

WHAT YOU'LL DO

• Make routine updates and edits to company websites (content, images, basic layout changes) in WordPress
• Support email marketing and campaign execution using Salesforce Marketing Cloud Account Engagement (MCAE / Pardot), including building emails, landing pages, forms, and automation workflows
• Manage and update records, leads, and campaign data within Salesforce CRM
• Design marketing collateral (social graphics, one-pagers, presentations, email templates) using the Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Build and format PowerPoint presentations for sales, leadership, and internal use
• Monitor and report on website and campaign performance using Google Analytics
• Assist with paid digital campaigns (Google Ads, social ads), including basic setup, monitoring, and reporting
• Support broader marketing functions: content creation, brand consistency, sales enablement materials, internal communications, and event coordination
• Collaborate with sales, leadership, and other departments to align marketing efforts with business goals
• Social Media Posting and Monitoring

MUST-HAVE QUALIFICATIONS

• 3-5 years of marketing experience (internships count)
• Hands-on experience editing websites in WordPress
• Working knowledge of Salesforce CRM and Salesforce MCAE / Pardot
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Strong PowerPoint skills - building clean, professional, on-brand decks
• Familiarity with Google Analytics and Google Ads
• Understanding of core marketing principles: campaigns, segmentation, content strategy, basic SEO
• Strong attention to detail and comfort managing multiple projects at once
• Clear written and verbal communication skills

NICE TO HAVE

• Experience in a B2B or manufacturing/industrial marketing environment
• Basic HTML/CSS knowledge for email or web tweaks
• Elementor or page-builder experience within WordPress
• Experience supporting multi-brand or multi-entity marketing efforts

WHAT SUCCESS LOOKS LIKE IN THE FIRST 6 MONTHS

• Comfortably managing WordPress edits and Salesforce/MCAE campaign builds with minimal oversight
• Producing clean, on-brand design assets and presentations independently
• Delivering basic performance reports (traffic, campaign engagement, ad performance) on a regular cadence
• Becoming a reliable go-to for quick-turn marketing requests across the KFI team

This is a remote role.