Marketing Specialist: Campaigns, Content & Growth

Mad-Mobile; Tampa (FL); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Health coverage

401(k) matching

Total well-being program

Job summary

Mad Mobile in Tampa, FL is seeking a Marketing Specialist to design campaigns, oversee GTM strategies, and drive audience engagement across channels. You will present recommendations to leadership, track launches, and conduct market research to identify trends and opportunities.

The role emphasizes SEO, content creation, and data analytics to optimize performance. Collaboration with product and sales teams is essential to deliver measurable impact for our AI-driven software solutions.

Qualifications

• 3+ years of marketing, communications, branding, and content creation experience.
• Proficiency with design and video production tools capable of producing vector graphics, EPS, PNG, JPEG, GIF, and MP4 output (e.g., Adobe Creative Suite).
• Strong project management skills, with the ability to independently drive multiple go-to-market initiatives to completion.
• Experience conducting market research and translating findings into campaign strategy.
• Working knowledge of SEO and social media algorithm best practices.
• Experience using data analytics to measure and refine campaign performance.
• Strong written communication skills across formats, including social, email, blog, and web copy.
• Comfort presenting campaign strategy, recommendations, and performance results to leadership.
• Demonstrated understanding of how branding, content, and strategy work together.

Responsibilities

• Developing innovative marketing campaigns and strategies to reach the target audience.
• Present campaign recommendations to management.
• Tracking upcoming product and feature launches.
• Develop and execute go-to-market strategies and campaigns for new products.
• Conduct market research to identify customer trends, competitor offerings, and demographic data.
• Discover effective marketing channels, including media platforms to relay product messages to customers.
• Capturing and editing video for marketing campaigns.
• Writing copy for social media posts, online advertisements, marketing emails, blog posts, and websites.
• Investigate the performance of marketing campaigns and strategies through evaluating key performance metrics.
• Optimizing marketing materials for search engines and social media algorithms.
• Using data analytics to track progress and refine marketing materials.
• Help in outbound and inbound marketing activities by displaying expertise in events planning, advertising, optimization, and content development.

Skills

Campaign development

Video production

SEO knowledge

Analytics

Written communication

Project management

Market research

Branding strategy

Presentation to leadership

Tools

Adobe Creative Suite

Video editing software

Job description

Mad Mobile in Tampa, FL is seeking a Marketing Specialist to design campaigns, oversee GTM strategies, and drive audience engagement across channels. You will present recommendations to leadership, track launches, and conduct market research to identify trends and opportunities.

The role emphasizes SEO, content creation, and data analytics to optimize performance. Collaboration with product and sales teams is essential to deliver measurable impact for our AI-driven software solutions.