Marketing Generalist 4

U.S. Bank; Horsham (PA); On-site; USD 86,000 - 102,000; Full time

Benefits offered by this job

Healthcare (medical, dental, vision)

Life insurance

Short-term & long-term disability

Parental leave

401(k) plan

Paid vacation

Paid holidays

Adoption assistance

Sick leave

Job summary

U.S. Bank is seeking a senior marketing professional to lead marketing and strategic sales support for assigned products. The role emphasizes collaboration with sales and technical teams, market research, and developing promotional strategies.

The candidate should have a Bachelor's degree or equivalent and 6–8 years of marketing experience, with strong communication and analytical skills. This on-site role offers comprehensive benefits and opportunities for growth.

Qualifications

• Bachelor's degree or equivalent work experience.
• Six to eight years of marketing or related field experience.
• Strong communication skills and strategic thinking.

Responsibilities

• Recommend and implement marketing and strategic sales support for a product or product line.
• Develop strategies and goals for marketing the assigned products, including market direction, pricing and cost planning.
• Manage the design and delivery of sales and marketing plans and presentations.
• Identify and implement marketing strategies and programs with sales and technical teams.
• Conduct industry studies and market research; make recommendations.
• Provide marketing support to areas responsible for selling the assigned product(s).
• Assist in developing promotional literature and assess product competitiveness.
• Identify opportunities within the market for new products or enhancements.

Skills

Advanced marketing knowledge

Excellent communication

Advertising/promotion

Analytical & research skills

Education

Bachelor's degree or equivalent

Job description

At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One.

Job Description

Responsible for recommending and implementing marketing and strategic sales support to achieve the business goals for an assigned product for one or more divisions, product lines, or market segments. Works with management to develop and recommend strategies and goals for the marketing of assigned products, including market direction, pricing and cost planning. Manages the design and delivery of sales and marketing plans and presentations. Identifies and implements marketing strategies and programs in collaboration with sales and technical teams. Conducts industry studies, product and/or market research, and makes recommendations based on findings. Works with and provides marketing support to areas responsible for selling the assigned product(s). Ensures appropriate staff is familiar with the products and their applications. Assists in the development of promotional strategies to help meet marketing goals. May develop promotional literature. May assess product(s) to ensure competitiveness in the market. Identifies opportunities within the market for new products or enhancements to existing products.

Basic Qualifications

• Bachelor's degree, or equivalent work experience
• Six to eight years of experience in marketing or related field

Preferred Skills/Experience

• Advanced knowledge of marketing and sales strategies
• Excellent verbal and written communication skills
• Considerable knowledge of advertising/promotion and new business development
• Strong analytical and research skills

Location expectations

This role requires working from a U.S. Bank location three (3) or more days per week.

If there’s anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants.

Benefits

Our approach to benefits and total rewards considers our team members’ whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following:

• Healthcare (medical, dental, vision)
• Basic term and optional term life insurance
• Short-term and long-term disability
• Pregnancy disability and parental leave
• 401(k) and employer-funded retirement plan
• Paid vacation (from two to five weeks depending on salary grade and tenure)
• Up to 11 paid holiday opportunities
• Adoption assistance
• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

Review our full benefits available by employment status here.

U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law.

E-Verify

U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program.

The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $86,360.00 - $101,600.00

U.S. Bank will consider qualified applicants with arrest or conviction records for employment. U.S. Bank conducts background checks consistent with applicable local laws, including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act as well as the San Francisco Fair Chance Ordinance. U.S. Bank is subject to, and conducts background checks consistent with the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA). In addition, certain positions may also be subject to the requirements of FINRA, NMLS registration, Reg Z, Reg G, OFAC, the NFA, the FCPA, the Bank Secrecy Act, the SAFE Act, and/or federal guidelines applicable to an agreement, such as those related to ethics, safety, or operational procedures.

Applicants must be able to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct and related workplace conduct and safety policies.

Posting may be closed earlier due to high volume of applicants