Group Marketing Director

CoCreativ; New York (NY); On-site; USD 180,000 - 240,000; Full time

Job summary

CoCreativ brings together Industrial Color, Smashbox Studios, and Globaledit, spanning creative production, studio services, and SaaS technology. We’re seeking a Group Marketing Director to lead marketing across all three brands and drive growth across SaaS, creative services, and studio businesses.

The role blends high‑level strategy with hands‑on execution, guiding a small, agile marketing team and collaborating with Sales and Revenue Operations to turn awareness into pipeline and revenue.

Qualifications

• 10+ years of progressive marketing experience, including experience leading a marketing team or function.
• Proven ownership of B2B demand generation, inbound marketing, and marketing-sourced pipeline or revenue goals.
• Meaningful experience marketing a B2B SaaS, software, or technology product.
• Experience within, or strong exposure to, a creative agency, production company, studio, media, advertising, design, or related creative business.
• Strong brand, storytelling, writing, and creative judgment.
• Experience developing integrated go-to-market strategies across multiple channels and audiences.
• Strong partnership with Sales and Revenue Operations, including familiarity with lead lifecycle, attribution, CRM, and marketing automation.
• Experience leading teams, agencies, freelancers, budgets, and external partners.
• A resourceful, action‑oriented approach and comfort operating in a fast‑moving, founder‑led environment.
• Ability to move comfortably between high‑level strategy and hands‑on execution.

Responsibilities

• Lead marketing strategy and execution across Globaledit, Industrial Color, and Smashbox Studios.
• Own the marketing plan, calendar, budget, and priorities across the group.
• Build and strengthen the inbound and demand generation engine, including SEO, content, paid media, email, lifecycle marketing, ABM, events, webinars, and partnerships.
• Partner with Sales and Revenue Operations to improve lead generation, qualification, nurture, handoff, pipeline visibility, and conversion.
• Own positioning, messaging, brand storytelling, and creative direction across the portfolio with distinct brand identities.
• Lead integrated campaigns from strategy through execution, measurement, and optimization.
• Drive PR, thought leadership, executive visibility, social, content, events, and industry partnerships.
• Identify cross-marketing opportunities across CoCreativ’s brands, clients, prospects, and creative community.
• Own and evolve the marketing technology ecosystem, including CRM, marketing automation, analytics, attribution, and reporting.
• Explore practical applications of AI and emerging creative technology across marketing workflows, content, and brand discovery.
• Lead and develop the internal marketing team while managing agencies, freelancers, and external partners.

Skills

Marketing leadership

B2B demand gen

Inbound marketing

B2B SaaS marketing

Brand storytelling

Tools

Salesforce CRM

Marketing automation

Google Analytics

LinkedIn Campaign Manager

WordPress

Adobe Creative Suite

Midjourney

Weavy

Flora

Cosmos

Job description

CoCreativ brings together Industrial Color, Smashbox Studios, and Globaledit, spanning creative production, studio services, and SaaS technology. Our businesses support leading brands, agencies, and creative teams across the content and production ecosystem.

About the Role

We’re looking for a Group Marketing Director to lead marketing across all three CoCreativ brands.

This is a hands‑on leadership role for someone who brings together B2B demand generation, SaaS marketing, brand strategy, and creative‑industry fluency. You’ll own the marketing strategy and build the programs that turn awareness into qualified leads, pipeline, and revenue.

You’ll report directly to our CEO and lead a small, agile marketing team. The right person can set the strategy, work closely with Sales and Revenue Operations, and then make sure the work actually gets done, whether through the internal team, agencies, freelancers, technology, or AI.

This is not a brand‑only role. Marketing is expected to drive growth.

What You’ll Do

• Lead marketing strategy and execution across Globaledit, Industrial Color, and Smashbox Studios, adapting the approach for SaaS, creative services, and studio businesses.
• Own the marketing plan, calendar, budget, and priorities across the group.
• Build and strengthen the inbound and demand generation engine, including SEO, content, paid media, email, lifecycle marketing, ABM, events, webinars, and partnerships.
• Partner closely with Sales and Revenue Operations to improve lead generation, qualification, nurture, handoff, pipeline visibility, and conversion.
• Own positioning, messaging, brand storytelling, and creative direction across the portfolio while maintaining distinct brand identities.
• Lead integrated campaigns from strategy through execution, measurement, and optimization.
• Drive PR, thought leadership, executive visibility, social, content, events, and industry partnerships.
• Identify cross‑marketing opportunities across CoCreativ’s brands, clients, prospects, and creative community.
• Own and evolve the marketing technology ecosystem, including CRM, marketing automation, analytics, attribution, and reporting.
• Explore practical applications of AI and emerging creative technology across marketing workflows, content, and brand discovery.
• Lead and develop the internal marketing team while managing agencies, freelancers, and external partners.

What We’re Looking For

• 10+ years of progressive marketing experience, including experience leading a marketing team or function.
• Proven ownership of B2B demand generation, inbound marketing, and marketing‑sourced pipeline or revenue goals.
• Meaningful experience marketing a B2B SaaS, software, or technology product.
• Experience within, or strong exposure to, a creative agency, production company, studio, media, advertising, design, or related creative business.
• Strong brand, storytelling, writing, and creative judgment.
• Experience developing integrated go‑to‑market strategies across multiple channels and audiences.
• Strong partnership with Sales and Revenue Operations, including familiarity with lead lifecycle, attribution, CRM, and marketing automation.
• Experience leading teams, agencies, freelancers, budgets, and external partners.
• A resourceful, action‑oriented approach and comfort operating in a fast‑moving, founder‑led environment.
• Ability to move comfortably between high‑level strategy and hands‑on execution.

Technology

Strong working knowledge of modern marketing technology, including Salesforce CRM and marketing automation, Google Analytics, Google Search Console, LinkedIn Campaign Manager, and Figma.

Experience with ZoomInfo, WordPress, paid social platforms, email automation, and event/webinar tools is valuable. Adobe Creative Suite and familiarity with AI creative tools such as Midjourney, Weavy, Flora, Cosmos, or similar platforms are a plus.

What Success Looks Like

Success means building a marketing organization that is commercially accountable, creatively strong, and able to move quickly.

You’ll be measured by improvements in qualified inbound leads and pipeline, stronger visibility for each business, sharper positioning and storytelling, more effective use of marketing spend, and a team that consistently turns priorities into finished work.