Marketing Experience Lead: Campaigns, Email & Analytics

Blue Federal Credit Union; Cheyenne, Northern (WY, KY); Hybrid; USD 64,000 - 72,000; Full time

Job summary

Blue Federal Credit Union is seeking a Marketing Experience Specialist in Cheyenne, WY to manage day-to-day email and social media execution, coordinate campaigns and product launches, and produce performance reports for ongoing optimization.

The role emphasizes collaboration with the Director of Marketing and Digital Marketing Lead to ensure timely, accurate, and effective marketing deliverables that engage members and support growth objectives.

Qualifications

• Three to five years of hands-on marketing experience, including campaign execution, email campaign management, and organic social media execution.
• Requires proficiency with marketing automation, reporting, and social media tools, plus knowledge of digital marketing fundamentals such as audience segmentation and engagement metrics.

Responsibilities

• Email and Social Media Execution: Own the day-to-day execution of member email and organic social media across channels.
• Campaign and Project Coordination: Coordinate the execution of integrated marketing campaigns, product promotions, community events, and launches from intake through post-launch follow-up.
• Reporting and Performance Analysis: Produce and maintain recurring performance reporting across email, social, campaigns, and landing pages.

Skills

Email and social media execution

Campaign and project coordination

Reporting and performance analysis

Web and landing page support

Marketing technology

Education

College degree in marketing, communication, business

Tools

Marketing automation software

Job description

Blue Federal Credit Union is seeking a Marketing Experience Specialist in Cheyenne, WY to manage day-to-day email and social media execution, coordinate campaigns and product launches, and produce performance reports for ongoing optimization.

The role emphasizes collaboration with the Director of Marketing and Digital Marketing Lead to ensure timely, accurate, and effective marketing deliverables that engage members and support growth objectives.