Marketing Executive - Sec

Bupa; United States; Remote; USD 52,000 - 78,000; Full time

Benefits offered by this job

25 days holiday

Bupa health insurance

Enhanced pension and life insurance

Annual performance bonus

Onsite gyms / local discounts

Job summary

Bupa is seeking a proactive Marketing professional to support B2B campaigns across digital, content, email, events, and direct channels. You will plan targeted communications for corporate clients and key accounts, collaborating with Sales, Client Management, Product and Marketing teams to drive customer engagement.

You will leverage customer insights and campaign data to refine messaging and targeting, while supporting ABM initiatives across priority accounts and managing schedules, approvals

Qualifications

• Marketing experience, ideally in B2B or regulated environments.
• Strong communication and stakeholder management skills.
• Excellent organisation and attention to detail.
• Experience coordinating campaigns and managing multiple priorities.
• Interest in customer insight, CRM and data-led marketing.
• Proactive, curious approach with a desire to learn and develop.

Responsibilities

• Supporting the delivery of B2B marketing campaigns across digital, content, email, events and direct marketing channels.
• Helping to plan and execute targeted communications for Corporate customers and key accounts.
• Working with Sales, Client Management, Product and Marketing teams to coordinate campaigns and customer engagement activity.
• Using customer insight and campaign data to improve targeting, messaging and results.
• Supporting account-based marketing (ABM) initiatives across priority customer accounts.
• Managing campaign schedules, approvals, reporting and stakeholder communications.

Skills

Marketing experience

B2B marketing

Stakeholder management

Communication

Organisational skills

Campaign coordination

Multitasking

CRM data insights

Job description

Responsibilities

• Supporting the delivery of B2B marketing campaigns across digital, content, email, events and direct marketing channels.


• Helping to plan and execute targeted communications for Corporate customers and key accounts.


• Working with Sales, Client Management, Product and Marketing teams to coordinate campaigns and customer engagement activity.


• Using customer insight and campaign data to improve targeting, messaging and results.


• Supporting account-based marketing (ABM) initiatives across priority customer accounts.


• Managing campaign schedules, approvals, reporting and stakeholder communications.

Qualifications

• Previous marketing experience, ideally within B2B or a regulated environment.


• Strong communication and stakeholder management skills.


• Excellent organisation and attention to detail.


• Experience coordinating campaigns and managing multiple priorities.


• An interest in customer insight, CRM and data-led marketing.


• A proactive, curious approach with a desire to learn and develop.

Benefits

Our benefits are designed to make health happen for our people. Viva is our global wellbeing programme and includes all aspects of our health - from mental and physical, to financial, social, and environmental wellbeing. We support flexible working and have a range of family friendly benefits.

Joining Bupa in this role you will receive the following benefits and more:

• 25 days holiday, increasing through length of service, with option to buy or sell


• Bupa health insurance as a benefit in kind


• An enhanced pension plan and life insurance


• Annual performance-based bonus


• Onsite gyms or local discounts where no onsite gym available


• Various other benefits and online discounts

About Bupa

Why Bupa? We're a health insurer and provider. With no shareholders, our customers are our focus. Our people are all driven by the same purpose - helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave, caring and responsible in everything we do. We encourage all of our people to \"Be you at Bupa\", we champion diversity, and we understand the importance of our people representing the communities and customers we serve. That's why we especially encourage applications from people with diverse backgrounds and experiences. Bupa is a Level 2 Disability Confident Employer. This means we aim to offer an interview/assessment to every disabled applicant who meets the minimum criteria for the role. We'll make sure you are treated fairly and offer reasonable adjustments as part of our recruitment process to anyone that needs them.

Time Type: Full time