Marketing Events Specialist

Lensa; Saint Paul (MN); On-site; USD 60,000 - 75,000; Full time

Job summary

A leading technology firm is seeking a Marketing Specialist to join their Demand Generation Team. This role focuses on event strategy, planning, and execution for various industry-related events, ensuring successful engagement and return on investment for the company. Candidates should have extensive experience in event logistics and management, along with strong collaboration skills. Join a dynamic environment dedicated to driving growth and innovation in customer experience.

Qualifications

• 5+ years of relevant experience in marketing or planning events logistics.
• Ability to manage complex events with multiple stakeholders.
• Excellent teamwork and social media skills.

Responsibilities

• Develop and execute event marketing strategy aligned with campaign goals.
• Manage all logistics and execution of assigned events.
• Serve as primary point of contact for all event-related communication.

Skills

Event Planning

Collaboration

Communication

Project Management

Education

BA/BS degree or equivalent work experience

Tools

CVENT

Salesforce

Wrike

MS Excel

PowerPoint

Job description

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Lensa is the leading career site for job seekers at every stage of their career. Our client, Verint Systems, is seeking professionals in St Paul, MN. Apply via Lensa today!

At Verint, we believe customer engagement is the core of every global brand. Our mission is to help organizations elevate Customer Experience (CX) and increase workforce productivity by delivering CX Automation. We hire innovators with the passion, creativity, and drive to answer constantly shifting market challenges and deliver impactful results for our customers. Our commitment to attracting and retaining a talented, diverse, and engaged team creates a collaborative environment that openly celebrates all cultures and affords personal and professional growth opportunities. Learn more at www.verint.com .

Overview Of Job Function

Verint is looking for an experienced marketing events person to join their fast-paced Demand Generation Team. This role will provide tactical and programmatic support for Verint direct events including industry tradeshows, customer and sales conferences. In this role, you will own the planning, coordination and execution of internal and external events while collaborating with cross-functional teams to identify event opportunities, manage event logistics, and create revenue impact and ROI from events. This role is ideal for a detail-oriented, collaborative professional who thrives in event strategy, planning, execution and stakeholder engagement.

In addition to management of direct industry events & tradeshows, the Marketing Specialist will also assist in components of the annual Verint Global Sales Kickoff, the Engag e Conference and Verint-hosted Summits.

Principal Duties And Essential Responsibilities

• Event Strategy & Planning
• Develop and execute a comprehensive event marketing strategy aligned with business and campaign goals set by Americas Marketing Campaigns team. Maintain an annual calendar of trade shows and conferences.
• Manage all event planning, logistics, vendor coordination and on-site execution of assigned Verint Americas’ direct tradeshows, industry events, virtual conferences and in-person events using established Verint processes and best practices to ensure consistency.
• Event Execution & Logistics
• Serve as primary point of contact for internal teams and external vendors on assigned events. Provide clear and consistent event updates, timelines, and post-event reports. Be available for consultation during event execution (which may include weekdays and weekends).
• ROI Measurement & Reporting
• Collect Pipeline data on quarterly basis to support Sr. Director of Events.
• Maintain post-event reports and leverage insights from post-event surveys to refine future strategies.
• Event Branding & Marketing Materials
• Partner with Campaign & Creative teams to produce branded event assets
• Manage display house and premiums vendor relationships – reconciling invoices and inventory tracking.
• Own and optimize event budgets, ensuring efficient allocation and cost control while following Verint procurement and financial processes at the event/campaign and department level.
• Budget & Process Optimization
• Identify opportunities for cost savings and continuous process and quality improvements.
• Verint Americas Sales Kickoff
• Manage assigned projects and responsibilities around Verint Americas Sales Kickoff supporting the Director and Sr. Director Events
  
  

Minimum Requirements

• BA/BS degree or equivalent work experience required.
• Minimum 5+ years of relevant experience in marketing or planning and managing tradeshow events logistics including contracting events scheduling speakers.
• Experience managing complex events involving cross-functional internal and external stakeholders.
• Ability to effectively interface and negotiate with outside vendors.
• Able to quickly shift gears between planning and executing activities.
• Excellent Team work, communication and social media skills.
• Ability to travel to conferences and events.
• Strong collaboration skills with the ability to work effectively both independently and as part of a team.
• Strong Project Management: Must be detail oriented and ability to juggle mulitple projects and manage deadlines. MS, Excel and PowerPoint experience.
• Successful completion of Verint background screening process including, but not limited to, employment verifications, criminal search, OFAC, and SS verification.
  
  

Preferred Requirements

• CVENT and Salesforce experience preferred
• Wrike (Project Management), CVENT (Event Management Platform) and Salesforce experience
  
  

MIN: $60K

MAX: $75K

Verint Systems Inc. is an equal opportunity employer and is committed to maintaining a workplace free from discrimination, retaliation, and sexual and any other form of harassment. Verint has a zero-tolerance policy against any form of discrimination, retaliation, or harassment including sexual harassment or any other form of harassment based on race, color, religion, sex, age, national origin, genetic information, disability, veteran status, and any other classification or characteristic protected by applicable federal, state or local laws. Verint operates in accordance with all anti-discrimination laws and affords equal opportunities to employees and applicants without regard to any characteristic or protected class in our hiring, promotion and termination practices.

For US Applicants

_2025 Benefits Offering (https://fa-epcb-saasfaprod1.fa.ocs.oraclecloud.com/fscmUI/faces/AtkTopicContentQuickPreview?TopicId=300000196780014&Title=Verint+2025+Benefits)_

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Management and Manufacturing

• Industries

  IT Services and IT Consulting

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