Marketing Engineer

UpCloud; United States; Remote; USD 49,000 - 62,000; Full time

Benefits offered by this job

Paid leave

Healthcare

Travel insurance

Wellness benefit

Learning budget

Company events

Annual trip

Share program

Job summary

UpCloud is seeking a senior data/marketing analytics engineer to build data, software, and automation capabilities that empower marketing teams to understand performance and drive growth decisions. This role spans marketing tech operations, data engineering, analytics, and close collaboration with marketing and tech teams.

You will own data integration across platforms, develop reusable models in BigQuery, and create Looker Studio dashboards for stakeholder insights.

Qualifications

• Strong hands-on experience across software engineering, data engineering, and applied data science.
• Ability to build and maintain data pipelines, analytical models, dashboards, and integrations.
• Skill in explaining complex analysis as practical recommendations for marketing stakeholders.
• Experience working across business and technical teams to clarify needs and deliver measurable improvements.
• Curiosity about customer behavior and a disciplined approach to evaluating models and business impact.

Responsibilities

• Own configuration, integration, reliability, maintenance, and cost management of marketing platforms; assess build-versus-buy options.
• Bring advertising, website, CRM, social, product usage, and commercial data into a coherent BigQuery environment with reusable models and shared definitions.
• Improve data quality, freshness, traceability, customer identifiers, and product-event instrumentation in collaboration with Product and Engineering.
• Build dashboards and self-service datasets in Looker Studio, translating stakeholder questions into clear reporting and decision tools.
• Develop and evaluate predictive models for outcomes such as lead scoring, conversion, churn, and lifetime value; test recommendations against real results.
• Automate recurring marketing processes and help teams investigate results and act independently.

Skills

Software engineering

Data engineering

Applied data science

Data storytelling

Cross-functional collaboration

Tools

BigQuery

Looker Studio

Matomo

Job description

Role overview

Build the data, software, and automation capabilities that help a marketing function understand performance and make better growth decisions. This is a senior, hands-on role spanning marketing technology operations, data engineering, analytics, predictive modeling, and close partnership with marketing and technical teams.

Responsibilities

• Own the configuration, integration, reliability, maintenance, and cost management of marketing platforms; assess build-versus-buy options.
• Bring advertising, website, CRM, social, product usage, and commercial data into a coherent BigQuery environment with reusable models and shared definitions.
• Improve data quality, freshness, traceability, customer identifiers, and product-event instrumentation in collaboration with Product and Engineering.
• Build dashboards and self-service datasets in Looker Studio, translating stakeholder questions into clear reporting and decision tools.
• Develop and evaluate predictive models for outcomes such as lead scoring, conversion, churn, and lifetime value; test recommendations against real results.
• Automate recurring marketing processes and help teams investigate results and act independently.

Requirements

• Strong hands-on experience across software engineering, data engineering, and applied data science.
• Ability to build and maintain data pipelines, analytical models, dashboards, and integrations.
• Skill in explaining complex analysis as practical recommendations for marketing stakeholders.
• Experience working across business and technical teams to clarify needs and deliver measurable improvements.
• Curiosity about customer behavior and a disciplined approach to evaluating models and business impact.

Nice to have

• Background in B2B SaaS, cloud infrastructure, developer-focused products, or product-led growth.
• Familiarity with tools such as BigQuery, Looker Studio, and self-hosted Matomo.

Benefits and work setup

The role is remote-friendly with flexible work arrangements. Listed benefits include up to six weeks of paid annual leave, occupational healthcare, travel insurance, a sports benefit, learning resources and training budget, company events and an annual trip, and a share appreciation program. The stated monthly pay range is €4,000–€5,000, depending on seniority and location.