Senior Director Marketing Technologies

Sony Interactive Entertainment (SIE); United States; Remote; USD 207,000 - 311,000; Full time

Benefits offered by this job

Bonus eligible

Job summary

Sony Interactive Entertainment is seeking a senior leader to own the strategy, architecture, and delivery of global marketing technology platforms used by marketing teams worldwide. You will guide engineering, product, and UX to scale the platforms with reliability and coherence across regions.

You will define a multi-year product vision, translate marketing needs into durable systems, and establish standards for security, privacy, and observability while guiding UX research and make

Qualifications

• Experience building marketing technology platforms.
• Experience leading engineers and cross-disciplinary product teams.
• Experience delivering platform reliability and continuous improvement.

Responsibilities

• Lead and develop multidisciplinary engineering, product, and UX teams, setting goals and accountability for delivery.
• Own marketing platforms end to end, from discovery and architecture through launch, adoption, operation, and improvement.
• Set architecture for platforms, APIs, data pipelines, audience services, orchestration, and activation integrations.
• Define product vision and a multi-year roadmap, balancing user value, feasibility, business impact, risk, and platform health.
• Establish standards for security, privacy, reliability, observability, scalability, and technical debt management.
• Guide product discovery and UX research with marketing teams, and assess build, buy, and partner options.

Skills

Engineering leadership

Technical product leadership

Architecture decisions

APIs & data pipelines

Data integrations

Job description

Role overview

Lead the strategy, architecture, and delivery of global marketing technology platforms used by marketing teams to reach players worldwide. The remit brings together engineering, product management, UX, measurement, experimentation, audience activation, and marketing data, with responsibility for making these capabilities scalable, reliable, and coherent.

Responsibilities

• Lead and develop multidisciplinary engineering, product, and UX teams, setting goals and accountability for delivery.
• Own marketing platforms end to end, from discovery and architecture through launch, adoption, operation, and improvement.
• Set architecture for platforms, APIs, data pipelines, audience services, orchestration, and activation integrations.
• Define product vision and a multi-year roadmap, balancing user value, feasibility, business impact, risk, and platform health.
• Establish standards for security, privacy, reliability, observability, scalability, and technical debt management.
• Guide product discovery and UX research with marketing teams, and assess build, buy, and partner options.

Requirements

• Direct software or data engineering experience building marketing technology products or platforms; vendor administration alone does not meet the stated requirement.
• Experience leading engineers and technical product teams across disciplines.
• Ability to make architecture and build-versus-buy decisions and turn marketing needs into durable systems.
• Experience owning platform delivery and operations, including reliability and ongoing improvement.
• Background setting technical direction for APIs, data pipelines, audience capabilities, or integrations.

Benefits and work setup

• Flexible role that can be remote, with pay varying by location. The listed Seattle base range is $207,400–$311,200 USD.
• The source notes eligibility for a bonus package.