Marketing Enablement Lead — Strategy & Execution

PNC; Pittsburgh (Allegheny County); On-site; USD 75,000 - 138,000; Full time

Benefits offered by this job

Medical coverage

Dental & Vision

Life insurance

Disability protection

401(k) with match

Paid holidays

Vacation days

Job summary

PNC is seeking an Associate Marketing Enablement Lead to join the Audience and Channel Activation team. This role focuses on operationalizing the marketing decisioning engine to drive real-time personalized engagement across channels.

You will coordinate across teams to prioritize new work requests, communicate decisions, plan capacity, and triage complexity. A project mindset and collaboration with Marketing are essential.

Qualifications

• University degree with 3+ years of relevant/ direct industry experience.
• Certifications are often desired.
• In lieu of a degree, a comparable combination of education, certification and experience may be considered.

Responsibilities

• Enables coordinated planning, execution, and oversight across defined functional areas to support marketing objectives.
• Drives enablement by identifying bottlenecks and improving processes, tools, and ways of working.
• Ensures workflows and tools align with business requirements and risk management.
• Executes complex marketing initiatives across channels with consistent quality and risk control.
• Serves as a knowledge resource for cross-functional coordination and continuous improvement.
• Supports Business Owners in managing marketing technology platforms and works with Product Owners and Tech partners.

Skills

Business Process Improvement

Collaborating

Decision Making

Effective Communications

Innovation

Marketing Function

Marketing Systems

Organizational Change Management

Problem Solving

Education

Bachelor's

Job description

PNC is seeking an Associate Marketing Enablement Lead to join the Audience and Channel Activation team. This role focuses on operationalizing the marketing decisioning engine to drive real-time personalized engagement across channels.

You will coordinate across teams to prioritize new work requests, communicate decisions, plan capacity, and triage complexity. A project mindset and collaboration with Marketing are essential.