Marketing Enablement Associate: Drive Campaign Excellence

PNC; Pittsburgh (Allegheny County); On-site; USD 75,000 - 137,500; Full time

Benefits offered by this job

Medical/dental coverage

401(k) with PNC match

Pension and stock purchase plans

Paid holidays

Wellness program

Job summary

PNC in Pittsburgh seeks an Associate Marketing Enablement Lead to build marketing messaging using Pega CDH and coordinate the launch of new marketing creatives. You will partner with Product, Marketing, and Technology to drive campaigns across channels and align with business goals.

The role emphasizes governance, process improvement, and strong cross-functional collaboration to ensure timely, high‑quality activation and scalable marketing operations.

Qualifications

• Experience with customer decisioning software such as Pega CDH.
• Pega Decisioning Consultant certification.
• HTML coding proficiency.
• SQL knowledge.
• Understanding of a Test/QA/Production environment structure.
• Interest in Marketing Technology.
• Strong communication and problem solving skills.

Responsibilities

• Interpreting business requirements to develop rule logic within Pega to create targeted marketing campaigns.
• Provide consultation with business partners across Product and Marketing.
• Perform quality control checks on developed logic.
• Coordinate across business and technology teams.
• Manage multiple projects and meet target deadlines.
• Assisting lower level analysts.

Skills

Pega CDH

CDH Certification

HTML coding

SQL

QA/Testing

Marketing tech interest

Strong communication

Education

Bachelor's degree

Tools

Pega

Job description

PNC in Pittsburgh seeks an Associate Marketing Enablement Lead to build marketing messaging using Pega CDH and coordinate the launch of new marketing creatives. You will partner with Product, Marketing, and Technology to drive campaigns across channels and align with business goals.

The role emphasizes governance, process improvement, and strong cross-functional collaboration to ensure timely, high‑quality activation and scalable marketing operations.