Marketing Enablement Lead: Strategy & Audience Data

PNC; Pittsburgh (Allegheny County); On-site; USD 91,000 - 185,900; Full time

Benefits offered by this job

Comprehensive benefits package

Paid time off

Wellness programs

Job summary

PNC seeks a Marketing Enablement Lead to coordinate marketing enablement activities across marketing, operations, product, and technology teams. You will translate complex audience targeting needs into scalable data solutions and business technical designs, ensuring campaigns are executed accurately and on schedule.

In this role, you will consult on audience development, data requirements, and delivery planning while driving alignment across business and technology partners to support effective

Qualifications

• 5+ years of industry-relevant experience.
• Bachelor's degree in a related field.
• No required certifications.

Responsibilities

• Coordinate marketing enablement activities across marketing, operations, product and technology teams.
• Translate audience requirements into technical designs for CIM platforms and data solutions.
• Lead collaboration and governance to ensure compliant, timely delivery of data enhancements.
• Identify bottlenecks in marketing workflows and drive process improvements across channels.

Skills

Business Process Improvement

Collaborating

Decision Making

Critical Thinking

Effective Communications

Marketing Function

Marketing Systems

Organizational Change Management

Problem Solving

Education

Bachelors

Job description

PNC seeks a Marketing Enablement Lead to coordinate marketing enablement activities across marketing, operations, product, and technology teams. You will translate complex audience targeting needs into scalable data solutions and business technical designs, ensuring campaigns are executed accurately and on schedule.

In this role, you will consult on audience development, data requirements, and delivery planning while driving alignment across business and technology partners to support effective