Marketing Enablement Lead: Governance & Risk

PNC; Pittsburgh (Allegheny County); Hybrid; USD 90,000 - 120,000; Full time

Job summary

PNC is seeking an Associate Marketing Enablement Lead to strengthen governance, risk management, and third-party oversight within the Marketing organization in Pittsburgh. The role combines analytical rigor with cross-functional collaboration to improve processes and ensure compliant, scalable marketing execution.

You will partner with Marketing, Risk, Sourcing, and vendors to embed controls, enable asset accessibility, and drive operational excellence across campaigns and channels.

Qualifications

• Bachelor’s degree in Marketing or related field.
• Excellent project management, analytical and communication skills.
• Strong attention to detail and commitment to excellence.
• Ability to assess business processes and identify opportunities for continuous improvement.
• Ability to navigate ambiguity, prioritize competing demands and drive outcomes.
• Ability to work independently and collaborate as part of a team.
• Experience supporting marketing campaign execution and control-related activities preferred.

Responsibilities

• Identify, evaluate and implement opportunities to strengthen Marketing governance and ways of working
• Execute and support risk management, control ownership and monitoring activities and coordinate with Enterprise Testing Services
• Gather, analyze and report on risk and control trends; identify systemic concerns and recommend mitigation strategies
• Define, manage and enhance processes enabling the accessibility of Marketing assets
• Support and optimize key governance routines, including Marketing Working Group, Marketing policies and procedures, and the Marketing exemption process
• Support strategic oversight and onboarding of Marketing third parties and agency partners
• Drive awareness of emerging risks through connectivity to Marketing Issues Management
• Collaboration across Marketing, Risk, Accessibility, Sourcing, external vendors and other key stakeholders to drive Marketing governance outcomes

Skills

Project management

Analytical skills

Communication skills

Detail-oriented

Ambiguity navigation

Independent & team collaboration

Marketing campaign support

Education

Bachelor's degree in Marketing or related field

Job description

PNC is seeking an Associate Marketing Enablement Lead to strengthen governance, risk management, and third-party oversight within the Marketing organization in Pittsburgh. The role combines analytical rigor with cross-functional collaboration to improve processes and ensure compliant, scalable marketing execution.

You will partner with Marketing, Risk, Sourcing, and vendors to embed controls, enable asset accessibility, and drive operational excellence across campaigns and channels.