Senior Marketing Manager, Frontier AI

EPAM Systems Inc; New York (NY); Remote; USD 130,000 - 180,000; Full time

Benefits offered by this job

Medical, Dental and Vision Insurance (

Health Savings Account

401(k) Retirement Savings Plan

Paid Time Off

Paid Holidays

Job summary

EPAM Systems Inc. seeks a strategic Frontier AI marketing leader to shape our AI offerings and demand-gen strategy. You will partner with labs and organizations to establish our presence and create credible content for researchers and technical buyers.

You will drive messaging, materials, and partnerships, translating cutting-edge AI concepts into clear narratives and orchestrating field activations across product and field marketing. This role blends entrepreneurship with enterprise reach.

Qualifications

• Five+ years in B2B marketing within AI/ML or similarly technical markets.
• Experience translating technical concepts into market-facing content.
• Proven ability to design and execute field marketing and account-based activations.

Responsibilities

• Own positioning and messaging for Frontier AI business and its services.
• Develop high-quality sales materials for researchers and technical leaders.
• Build presence within the AI research ecosystem and at major conferences.
• Create targeted field marketing activations around priority accounts and communities.
• Establish external voice and content strategy for technical audiences.
• Track competitive landscape to inform offerings and investments.
• Collaborate with sales and technical experts to support pipeline generation.

Skills

B2B marketing

AI/ML domain knowledge

Strategic storytelling

Field marketing

Ecosystem partnerships

Job description

Based in the San Francisco Bay or New York City area, you will shape the future of AI at EPAM by leading our Frontier AI marketing strategy. As the first dedicated marketing hire for this business, you will establish our market presence and demand-generation strategy with leading AI labs and organizations developing advanced foundation models. You will operate across product marketing, field marketing, ecosystem development, content and executive communications to define how EPAM Systems presents its capabilities.

This zero-to-one role requires an entrepreneurial mindset to build a new marketing motion from the ground up. Harnessing our engineering talent, enterprise experience and global reach, you will create a differentiated story. A major focus will be determining how we show up across the ecosystem at key research conferences like NeurIPS and ICLR, translating technical concepts into credible content for researchers and technical buyers.

Req# 1072892346

Responsibilities

• Own positioning and messaging for EPAM’s Frontier AI business and its portfolio of model training, evaluation and post-training services
• Develop high-quality sales materials — including pitch decks, customer narratives and technical one-pagers — that resonate with AI researchers and technical program leaders
• Build EPAM’s presence within the AI research ecosystem by identifying partnerships and leading our participation at major industry conferences
• Create targeted, high-value field marketing activations around priority accounts and research communities to deepen strategic relationships and support active opportunities
• Establish an external voice and content strategy that helps EPAM technical leaders build authentic presence through social media and industry forums
• Maintain a strong understanding of the competitive market by tracking changes in frontier model research priorities to inform offering development and investment
• Partner with sales and technical subject matter experts to support pipeline generation and develop account-specific messaging for named campaigns

Requirements

• Five or more years of experience in B2B marketing within AI, machine learning, developer infrastructure or another highly technical market
• Location in the San Francisco Bay Area with the ability to operate effectively across a global organization
• Track record of translating highly technical capabilities into compelling narratives and market-facing content for sophisticated audiences
• Experience designing and executing field marketing programs, customer events or account-based activations
• Understanding of the generative AI and foundation model ecosystem, including major labs and research themes
• Clear communication skills with strong editorial judgment to create content appropriate for technical audiences
• History of partnering closely with sales and technical teams to support pipeline generation and strategic pursuits

We offer

• Medical, Dental and Vision Insurance (Subsidized)
• Health Savings Account
• Flexible Spending Accounts (Healthcare, Dependent Care, Commuter)
• Short-Term and Long-Term Disability (Company Provided)
• Life and AD&D Insurance (Company Provided)
• Employee Assistance Program
• Unlimited access to LinkedIn learning solutions
• Matched 401(k) Retirement Savings Plan
• Paid Time Off — the employee will be eligible to accrue 15-25 paid days, depending on specific level and tenure with EPAM (accrual eligibility may change over time)
• Paid Holidays – nine (9) total per year
• Legal Plan and Identity Theft Protection
• Accident Insurance
• Employee Discounts
• Pet Insurance
• Employee Stock Purchase Program
• If otherwise eligible, participation in the discretionary annual bonus program
• If otherwise eligible and hired into a qualifying level, participation in the discretionary Long-Term Incentive (LTI) Program

For remote work in New York City only.

EPAM is a leading global provider of digital platform engineering and development services. We are committed to having a positive impact on our clients, our employees, and our communities. We embrace a dynamic and inclusive culture. Here you will collaborate with multi-national teams, contribute to a myriad of innovative projects that deliver the most creative and cutting-edge solutions, and have an opportunity to continuously learn and grow. No matter where you are located, you will join a dedicated, creative, and diverse community that will help you discover your fullest potential.Engineer the Future with a Career at EPAM (https://www.youtube.com/embed/NU_mnNITn2o?si=IiCxyQ4sr1YJWxDG)

This posting includes a good faith range of the salary EPAM would reasonably expect to pay the selected candidate. The range provided reflects base salary only. Individual compensation offers within the range are based on a variety of factors, including, but not limited to: geographic location, experience, credentials, education, training, the demand for the role; and overall business and labor market considerations. Most candidates are hired at a salary within the range disclosed. Salary range: $130,000-$180,000 USD. This position is also eligible for variable compensation incentives. In addition, the details highlighted in this job posting above are a general description of all other expected benefits and compensation for the position.

Applications will be accepted on a rolling basis.

EPAM will not provide new H-1B visa sponsorship for this position. Candidates with existing transferable H-1B status may be considered.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

EPAM Systems, Inc. is an equal opportunity employer. We recognize the value of diversity and inclusion in creating success for our customers, business partners, shareholders, employees and communities. We are committed to recruiting, hiring, developing and promoting employees without discrimination. As a global employer, this commitment includes complying with all laws in the countries in which we operate. Nevertheless, we believe equal employment practices should not be limited to what the law requires. Equal opportunity and inclusion are essential to motivate, empower and recognize the best in everyone.

At EPAM, employment actions are based on individual qualifications, without regard to race, color, religion, creed, gender, pregnancy status, sexual orientation, gender identity, gender expression, marital or familial status, national origin, ancestry, genetics, age, disability status, veteran status, citizenship status when otherwise legally able to work, or any other characteristic protected by law.