Senior Director, Analytics Consulting

Dentsu International Americas, LLC; United States; Remote; USD 136,000 - 225,000; Full time

Benefits offered by this job

Medical, vision, and dental insurance

Life insurance

Short-term and long-term disability

401k

Flexible paid time off

15 paid holidays per year

Paid parental leave

Job summary

Dentsu International Americas, LLC is seeking a senior leader to set the strategic direction for the team, owning the vision and outcomes while liaising with channels for an integrated roadmap. The role drives customer marketing data strategy, analytics, and cross‑agency collaboration to deliver measurable business growth.

The candidate will develop long-term roadmaps, translate data into actionable insights, and coach teams to optimize activation and performance across client ecosystems.

Qualifications

• 15+ years in analytics, business consulting, data strategy or strategic planning functions.
• 8+ years of cross-team leadership across multiple business and strategic disciplines.
• Experience with CX technologies (e.g., Cloud Data Warehouses, CDPs, Cross-Channel Messaging Platforms).

Responsibilities

• Guide cross-functional projects with emphasis on Customer Marketing Data Strategy and analytics.
• Develop long-term roadmaps and use cases for workstreams.
• Be day-to-day thought partner for client on data utilization and measurement effectiveness.
• Translate data/results into clear narratives for tech and non-tech audiences.
• Lead development and execution of multi-phased measurement, technology and data roadmaps for clients.
• Collaborate with client and cross-agency SMEs to identify white space opportunities.

Skills

Executive communication

Active listening

PowerPoint expert

Roadmap planning

Storytelling with data

CXM analytics

Cross-functional leadership

Technical translation

Tools

PowerPoint

Job description

The purpose of this role is to set the strategic direction for the team, taking ownership of the overall vision and outcomes, liaising with other channels to ensure an integrated approach/roadmap.

Job Description:

Responsibilities:

- A trusted leader that guides all cross-functional projects with an emphasis on Customer Marketing Data Strategy, Business Enablement, Strategic Planning & Analytics Application providing key insights through data analysis to inform strategic planning and initiative prioritization.

- Leads strategic planning and initiative prioritization, and can independently develop long term roadmaps and use cases that the workstreams execute

- Day to day thought partner for the client on data utilization, analytics advancement, measurement effectiveness and strategic planning

- Recommend Insights to Action for strategic and long-term Marketing planning leveraging value-based measurement across client marketing leads to drive data enriched activation

- Understand CX technology infrastructure and incorporate technical feasibility and maturity into planning and prioritization

- Identify opportunities for cross-solutioning within client’s ecosystem

- Teach, coach and train direct and indirect reports on how to best identify and evangelize the solutions driven through data, analytics, and technology available to support the strategic plans for the organization.

- Collaborate with client and cross-agency SMEs to identify white space opportunities to curate and develop solutions that are well thoughtful and are client and customer centric

- Ability to connect technology capability challenges or goals to business needs and build compelling stories to articulate incremental value

- Hands‑on ability to create and support executive level presentations and analyses of analytic, data and identity solutions to support client needs

- Independently lead the development and drive the execution of actionable multi‑phased / year measurement, technology, analytic or data roadmaps for clients

- Ability to translate data/results into clear narratives for tech and non‑tech audiences across different communication channels, i.e. ppt, email etc.

- Provide thought leadership through articles, blogs, event and other marketing avenues to guide innovative and cutting‑edge application of analytics and data solutions

- Assess market trends and incorporate external insights to recommend potential product and market level opportunities for client growth.

- Develop depth and breadth of understanding of solutions and offerings across dentsu and Merkle

- Actively engage with client to be integrated in the business, understanding and developing recommendations for strategic business growth and optimization

- Partner with client to develop use cases for activation across teams

- Align with Client and Marketing partners on measurement plans to support activation efforts and align to the marketing strategy

- Own the development of client KPI and Measurement frameworks based on the development of Strategic Planning, translating to connected activities to business objectives and long‑term outcomes

- Collaborate cross‑functionally – within Merkle and client teams – to drive integrated process for the utilization and advancement of data, analytics and technology

- Lead matrixed teams through influence, collaboration and coaching

- Teach and coach client teams to level up marketing, insights and holistic business strategy skills

Experience:

- 15+ years in analytics, business consulting, data strategy and or strategic planning functions

- 8+ years of cross-team leadership over multiple business and strategic disciplines

- Mix of Agency and Corporate experience

- History of translating business needs to strategic goals to guide tactical execution of marketing efforts

- Experience guiding and planning work products from technical and strategic teams

- Experience working with and applying CX technologies (e.g. Cloud Data Warehouses, CDPs, Cross‑Channel Messaging Platforms, Content Management, etc.) to drive strategic CXM

- Translation of ML/AI models and analytic projects to tactical and executional business action

- Managing through influence

- Corporate Retail or Retail Media Experience or Shopper Marketing experience a plus

Skills:

- Executive level written and oral communication

- Highly attuned and attentive listening skills

- Expert at PowerPoint

- Confident with building interactive roadmaps and program plans to drive strategic growth

- Elevated EQ

- Ability to

- Leverage data and insights for story‑telling and solution application

- Translate ambiguous requests and requirements into tangible and tactical solutions

- Explain complex analytic, technical and data solutions in simplified language for non‑technical partners

- Manage both client and agency teams to facilitate timely and actionable solutions

- Identify and apply technology enablers to drive CXM use cases

- Develop actionable use cases for business growth – prioritizing based on technology and data enablers and business goals

- High level of business acumen and the ability to comprehend business challenges and identify analytic and data led solutions

- Understanding of broad spectrum of analytic tools, solutions and technologies and their application to business action

Theannualsalary range for this position is $136,000-$225,000.Placement within the salary rangeis based on a variety of factors,including relevant experience, knowledge, skills, and other factorspermittedby law.

Benefits available with this position include:

• Medical, vision, and dental insurance,
• Life insurance,
• Short‑term and long‑term disability insurance,
• 401k,
• Flexiblepaidtimeoff,
• At least 15paid holidays per year,
• Paid sickand safeleave, and
• Paid parentalleave.

Dentsu alsocomplieswithapplicable state and local lawsregardingemployee leave benefits, including, but not limited to providing time offpursuant tothe Colorado Healthy Families and Workplaces Act,in accordance withits plans and policies.Forfurther detailsregardingDentsu benefits, please visit www.dentsubenefitsplus.com.

At dentsu, we believe great work happens when we’re connected. Our hybrid way of working combines remote flexibility with regular in‑person collaboration to spark ideas and strengthen our teams. Many of our employees who live within commuting distance (90 minutes) from one of our Headquarter or Hub Offices (New York, Chicago, Detroit, Los Angeles) are required to work in the office 2-3 days per week including one Team Day. The minimum number of days may vary by office and role. Dentsu may designate other HQ or Hub offices at any time. Those who do not live near an office may be designated as a remote employee, depending on the role and business needs. Regardless of your work location, we expect you to be flexible to meet the needs of our Company and clients, which may include attendance in an office from time to time.

Location:
USA - Remote - Maryland

Brand:
Merkle

Time Type:
Full time

Contract Type:
Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color , national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

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