Marketing Effectiveness & Analytics Manager

Maverik; Salt Lake City (UT); Hybrid; USD 95,000 - 110,000; Full time

Benefits offered by this job

Health, Dental, Vision package

401(k) with company match

Annual incentive bonus program

Profit sharing

Paid time-off

Job summary

Maverik is seeking a Marketing Effectiveness & Analytics Manager to lead a new MMM platform at our Salt Lake City HQ. You will forecast opportunities, measure performance, and guide where to invest next, collaborating with the marketing team and agencies.

You will translate complex marketing data into actionable recommendations, analyze multiple data domains, and partner with Finance to shape annual and quarterly plans.

Qualifications

• 5+ years of marketing analytics or related quantitative analysis experience.
• Understanding of Bayesian statistical models in MMM.
• Ability to translate complex data into clear business recommendations.

Responsibilities

• Own Maverik's Media Mix Modeling platform and manage ongoing analysis, outputs, scenario planning, optimization, and recommendations.
• Translate marketing and business data into actionable investment recommendations to optimize spend.
• Analyze marketing effectiveness across channels, campaigns, markets, audiences, products, and time periods.
• Connect marketing investment to key business outcomes such as transactions, loyalty, fueling, and growth metrics.
• Develop forecasting analyses with agency partners to demonstrate impact of budget and channel changes.
• Collaborate with Finance to incorporate MMM insights into planning and budgeting.
• Design and evaluate A/B tests and market tests to validate incrementality and improve measurement.
• Identify trends and segments using customer, transaction, loyalty, and external data to explain performance.

Skills

Marketing analytics

Statistical analysis

Financial analysis

Customer analytics

Media analytics

Bayesian MMM

Data-driven recommendations

Education

Bachelor's degree in Marketing, Business, Economics, Statistics, or related field

Tools

R

SQL

Python

Tableau

Power BI

Excel advanced

Job description

At Maverik, wedon’tjust offerjobs,we offer adventures.

Ready to turn data into smarter marketing decisions? As our Marketing Effectiveness & Analytics Manager, you’ll take the lead on a new media mix modeling platform and help us understand which campaigns are driving results. You’ll work with our marketing team and agency to forecast opportunities, measure performance, and recommend where we should invest next. It’s an opportunity to build something new and see your insights shape real business decisions.

Why this role matters

Your work will help Maverik understand which marketing investments drive results and where we can make a greater impact. What you learn from each campaign will help shape smarter decisions for the next one.

Location/Schedule

This role is based at our Salt Lake City Headquarters and follows a hybrid schedule with four days in-office and one remote day each week.

WhatYou’lldoin thisRole

• Serve as the primary owner and internal analyst for Maverik's Media Mix Modeling (MMM) platform, managing ongoing analysis, model outputs, scenario planning, optimization, and recommendations.
• Translate complex marketing and business data into actionable investment recommendations, identifying where Maverik should increase, decrease, or reallocate marketing spend to improve incremental business results.
• Analyze marketing effectiveness across channels, campaigns, markets, audiences, products, and time periods to identify over-investment, under-investment, diminishing returns, and growth opportunities.
• Connect marketing investment to key business outcomes, including transactions, inside sales, fuel gallons, gross profit, Adventure Club and Nitro growth, foodservice performance, customer acquisition, and retention.
• Develop scenario planning and forecasting analyses in partnership with the ad agency to demonstrate the expected business impact of changes to marketing budgets, channel mix, campaign timing, market allocation, and investment strategy.
• Partner with Finance to incorporate MMM insights into annual and quarterly marketing planning, budgeting, forecasting, and investment decisions.
• Design and evaluate A/B tests, market tests, holdouts, and other experiments across marketing, loyalty, promotions, media, and advertising to validate incrementality and continuously improve marketing measurement.
• Analyze customer, transaction, loyalty, behavioral, and external business data—including seasonality, pricing, promotions, weather, store growth, competitive activity, and economic conditions—to identify trends, customer segments, and factors that influence marketing performance and isolate incremental impact.
• Develop clear executive-level reporting and recommendations that communicate what happened, why it happened, what Maverik should do differently, and the expected financial or business impact of recommended actions.

Duties and responsibilities, as required by business necessity may be added, deleted, or changed at any time at the discretion of management, formally or informally, either verbally or in writing. Scheduling and shift assignments and work location may be changed at any time, as required by business necessity.

You’llbe a great fit for this adventure if you have:

• 5+ years of marketing analytics, statistical analysis, financial analysis, customer analytics, media analytics, or other quantitative analysis experience.
• Understanding of Bayesian Statistical model regarding MMM
• Demonstrated ability to analyze large and complex datasets and translate findings into clear business recommendations.

Bonus points if you also bring:

• Bachelor's degree in a relevant field such as Marketing, Business Administration, Economics, Statistics, Finance, Data Analytics, Mathematics, or a related quantitative discipline preferred.
• Experience with Media Mix Modeling, marketing measurement, media effectiveness, attribution, incrementality, forecasting, or marketing optimization preferred.
• Experience with R, SQL, Python, Tableau, Power BI or similar analytics tools, A/B testing, and advanced Excel functions preferred.
• Experience partnering with Marketing, Finance, media agencies, or other cross-functional business teams preferred.
• Retail, convenience, restaurant, fuel, loyalty, or other high-frequency consumer business experience is a plus.

Compensation & Benefits

Pay Range:

$95,000-$110,000/year + DOE and Bonus Opportunities

The above salary rangerepresentsa general guideline; however, Maverik considersa number offactors whendeterminingbase salary offers, such as the scope and responsibilities of the position and the candidates experience, education, skills, and current market conditions.

Benefits Include:

• Full Health, Dental, and Vision Package with company contribution to cost
• In-Store and Fuel Discounts
• Retirement plan with company match (401K)
• Eligible for the annual incentive bonus program
• Profit Sharing: When Maverik succeeds, so do you. Team Members are eligible for annual profit sharing—our way of recognizing theimportant roleyou play in our success
• Comprehensive Paid Time-Off Policy, along withadditionalperksand benefits