Marketing Director - Senior Living

Bwpcanton; Fort Wayne (IN); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

Paid time off

Job summary

Smith Farms Senior Living Community, under new management, seeks a dynamic Marketing Leader to grow census and brand presence in Fort Wayne, Indiana. You will lead strategies that drive referrals, coordinate tours, and partner with hospitals to expand outreach.

Role includes building relationships with senior-care providers, managing CRM, and guiding a sales team to meet census goals. Travel locally ~75% as needed to network and promote the community.

Qualifications

• 2 years in Business Development (Required).
• 2 years in Sales (Required).
• 2 years in Senior Healthcare (preferred).
• Excellent communication skills and relationship-building abilities.

Responsibilities

• Identify new strategies to increase visits to the community.
• Generate leads, schedule and conduct tours, manage CRM system.
• Develop integral referral relationships with hospitals and other facilities.
• Collaborate with Executive Director and Director of Sales to share leads and appointments.
• Meet census goals through proactive outreach and community partnerships.

Skills

Sales culture

Senior Living industry

Communication skills

Lead generation

CRM management

Business development

Scheduling appointments

Job description

Description

Notification of New Management – Exciting Opportunities at Smith Farms!

We are thrilled to announce that Smith Farms Senior Living Community is under new management! With fresh leadership and a renewed commitment to excellence, we are excited to continue fostering a warm, caring, and vibrant environment for both our residents and staff.

As part of this exciting transition, we are actively looking to expand our team with dedicated and compassionate professionals who are passionate about making a difference in the lives of our seniors.

We are looking for a strong leader that is ready to collaborate with an established team to grow the census! The marketer will be responsible for the internal and external marketing of the community, works closely with all levels of the organization to ensure that the brand, image, and reputation of the community are viewed as excellent. This building offers specialty programs that other communities do not have, giving them the advantage over competitors and the ability to truly provide excellent care.

Qualifications and responsibilities:

• Knowledge of creating and driving sales culture in the community with positive influence and attitude
• Knowledge of the Senior Living industry and understanding the difference of service levels (Independent Living, Assisted Living, Memory Care, Long Term Care, Rehabilitation)
• Exceptional communication skills.
• Identifying new strategies to increase visits to the community
• Relationship-building with hospitals, Skilled Nursing Facilities, and specialty physician offices to drive business and Sales into an assisted living community.
• Self-starting, focused, goal-oriented
• Communicating (daily) to the Executive Director and Director of Sales of the community regarding Sales appointments and/or leads
• Ability to achieve and exceed census goals
• Generate leads, schedule and execute tours, manage customer relationship management (CRM) system
• Self-scheduling appointments that can impact Sales in the community
• Develop a business development plan and develop integral referral relationships in the community
• Knowledge of the competitors in the market and understanding points of difference in our community
• Business Development: 2 years (Required)
• Senior Healthcare: 2 years (preferred)
• Sales: 2 years (Required)

Requirements

License or certification:

• Driver's License (Required)

Travel:

• 75% (Required) – local travel to networking events, referral sources, and assessments
• Job allows for some flexibility in hours - not the traditional 9-5 structure due to the nature of leasing operations and community outreach. In addition to onsite tours and meetings, the job requires local, on-the-road, out-of-office travel in order to build regional relationships and spread awareness.

Benefits:

• Medical, dental, and vision insurance
• Paid time off