Marketer

Bridgeway Park Superior; Michigan; Vor Ort; USD 55.000 - 75.000; Vollzeit

Benefits dieser Stelle

Medical, dental, and vision insurance

Paid time off

Zusammenfassung

Bridgeway Park Superior is seeking a results‑oriented Marketing Leader to expand census through proactive community outreach and strong hospital/SNF partnerships. You will drive lead generation, coordinate tours, and collaborate with leadership to grow the community’s market presence.

The role requires building a robust sales culture, exceptional communication, and the ability to travel locally to engage with referral sources and events, contributing to a warm, high‑care senior living

Qualifikationen

• 2+ years in sales/business development within senior living or healthcare
• Experience building referral relationships with hospitals, SNFs and physician offices
• Strong communication and relationship-building skills to drive census growth
• Ability to identify and implement new strategies to increase community visits and tours

Aufgaben

• Generate leads and schedule tours to drive census growth
• Develop and implement a business development plan with regional referrals
• Manage the CRM system and track outreach, follow-ups, and outcomes
• Coordinate with Executive Director and Director of Sales on appointments and leads
• Travel locally (75%) to networking events, referral sources, and assessments

Kenntnisse

Sales culture

Communication skills

Self-motivated

CRM experience

Tools

CRM software

Jobbeschreibung

Description

Notification of New Management – Exciting Opportunities at Bridgeway Park Superior!

We are thrilled to announce that Bridgeway Park Superior Senior Living Community is under new management! With fresh leadership and a renewed commitment to excellence, we are excited to continue fostering a warm, caring, and vibrant environment for both our residents and staff.

As part of this exciting transition, we are actively looking to expand our team with dedicated and compassionate professionals who are passionate about making a difference in the lives of our seniors.

We are looking for a strong leader that is ready to collaborate with an established team to grow the census! The marketer will be responsible for the internal and external marketing of the community, works closely with all levels of the organization to ensure that the brand, image, and reputation of the community are viewed as excellent. This building offers specialty programs that other communities do not have, giving them the advantage over competitors and the ability to truly provide excellent care.

Qualifications and responsibilities:

• Knowledge of creating and driving sales culture in the community with positive influence and attitude
• Knowledge of the Senior Living industry and understanding the difference of service levels (Independent Living, Assisted Living, Memory Care, Long Term Care, Rehabilitation)
• Exceptional communication skills.
• Identifying new strategies to increase visits to the community
• Relationship-building with hospitals, Skilled Nursing Facilities, and specialty physician offices to drive business and Sales into an assisted living community.
• Self-starting, focused, goal-oriented
• Communicating (daily) to the Executive Director and Director of Sales of the community regarding Sales appointments and/or leads
• Ability to achieve and exceed census goals
• Generate leads, schedule and execute tours, manage customer relationship management (CRM) system
• Self-scheduling appointments that can impact Sales in the community
• Develop a business development plan and develop integral referral relationships in the community
• Knowledge of the competitors in the market and understanding points of difference in our community
• Business Development: 2 years (Required)
• Senior Healthcare: 2 years (preferred)
• Sales: 2 years (Required)

Requirements

License or certification:

• Driver's License (Required)

Travel

• 75% (Required) – local travel to networking events, referral sources, and assessments
• Job allows for some flexibility in hours - not the traditional 9-5 structure due to the nature of leasing operations and community outreach. In addition to onsite tours and meetings, the job requires local, on-the-road, out-of-office travel in order to build regional relationships and spread awareness.

Benefits

• Medical, dental, and vision insurance
• Paid time off

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