Marketer

Bwpcanton; Michigan; On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Paid time off

Job summary

Bridgeway Park Superior Senior Living Community is seeking a Marketing Leader to drive growth, brand, and outreach in the local market. You will collaborate with an established team to expand census through targeted outreach, partnerships, and enhanced resident experiences.

The role focuses on strategic business development, building relationships with hospitals and referral sources, and leading a high-energy sales culture while upholding senior-care excellence.

Qualifications

• Knowledge of creating and driving sales culture in the community
• Understanding senior living service levels
• Exceptional communication skills
• Identify new strategies to increase visits and referrals
• Build relationships with hospitals, SNFs, and physician offices to drive business
• Self-starting and goal-oriented
• Update leadership daily on sales appointments/leads
• Achieve census goals
• Develop a business development plan and referral network
• Know competitors and points of difference in the market
• 2 years business development (required)
• 2 years senior healthcare (preferred)
• 2 years sales (required)

Responsibilities

• Drive sales and census growth for the community
• Develop and execute referral relationships with hospitals and clinics
• Schedule tours and manage CRM to convert leads
• Communicate progress to Executive Director and Director of Sales
• Create a business development plan to expand regional presence

Skills

Sales

Business development

Senior healthcare

Communication

Networking

Job description

Notification of New Management - Exciting Opportunities at Bridgeway Park Superior!

We are thrilled to announce that Bridgeway Park Superior Senior Living Community is under new management! With fresh leadership and a renewed commitment to excellence, we are excited to continue fostering a warm, caring, and vibrant environment for both our residents and staff.

As part of this exciting transition, we are actively looking to expand our team with dedicated and compassionate professionals who are passionate about making a difference in the lives of our seniors.

We are looking for a strong leader that is ready to collaborate with an established team to grow the census! The marketer will be responsible for the internal and external marketing of the community, works closely with all levels of the organization to ensure that the brand, image, and reputation of the community are viewed as excellent. This building offers specialty programs that other communities do not have, giving them the advantage over competitors and the ability to truly provide excellent care.

Qualifications and responsibilities:

• Knowledge of creating and driving sales culture in the community with positive influence and attitude
• Knowledge of the Senior Living industry and understanding the difference of service levels (Independent Living, Assisted Living, Memory Care, Long Term Care, Rehabilitation)
• Exceptional communication skills.
• Identifying new strategies to increase visits to the community
• Relationship-building with hospitals, Skilled Nursing Facilities, and specialty physician offices to drive business and Sales into an assisted living community.
• Self-starting, focused, goal-oriented
• Communicating (daily) to the Executive Director and Director of Sales of the community regarding Sales appointments and/or leads
• Ability to achieve and exceed census goals
• Generate leads, schedule and execute tours, manage customer relationship management (CRM) system
• Self-scheduling appointments that can impact Sales in the community
• Develop a business development plan and develop integral referral relationships in the community
• Knowledge of the competitors in the market and understanding points of difference in our community
• Business Development: 2 years (Required)
• Senior Healthcare: 2 years (preferred)
• Sales: 2 years (Required)

Requirements

License or certification:

• Driver's License (Required)

Travel

• 75% (Required) - local travel to networking events, referral sources, and assessments
• Job allows for some flexibility in hours - not the traditional 9-5 structure due to the nature of leasing operations and community outreach. In addition to onsite tours and meetings, the job requires local, on-the-road, out-of-office travel in order to build regional relationships and spread awareness.

Benefits

• Medical, dental, and vision insurance
• Paid time off

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