Marketing Director - Property Management

Ashford Co; Houston (TX); On-site; USD 140,000 - 190,000; Full time

Benefits offered by this job

Medical Insurance

Dental

Vision

Paid Holidays

PTO

Job summary

Ashford Communities is seeking a Director of Marketing for its Texas multifamily portfolio. You will lead portfolio-wide marketing strategy, demand generation, digital channels, ILS, and reputation management, coordinating with Operations and leadership to drive occupancy and elevated resident experiences.

The role emphasizes analytics, budget ownership, and developing a high-performing team while maintaining brand standards across communities in Texas.

Qualifications

• Advanced multifamily digital marketing, ILS management, SEO/SEM, paid media, and online reputation expertise.
• Strong data analysis, attribution, budgeting, forecasting, and marketing ROI evaluation.
• Ability to translate property and submarket conditions into practical marketing decisions.

Responsibilities

• Lead monthly property-level marketing plans aligned with occupancy needs, market conditions, resident profiles, and community positioning.
• Own digital marketing, search, paid media, social channels, ILS, property websites, online listings, and campaign execution; maintain brand consistency.
• Build marketing attribution and reporting that connects spend to inquiries, applications, and new resident acquisition.

Job description

Description

Title: Director of Marketing - Multifamily Property Management

Department: Marketing

Reporting To: Ashford President

Position Status: Full-Time

FLSA Status: Exempt

Location: Corporate Office - Houston, Texas / Up to 10% Travel

Industry Experience Required: Successful candidates will have direct experience in multifamily property management, preferably supporting conventional apartment communities.

Our Purpose

The Ashford team is growing, and we are looking for our next Ashfordian! We're looking for a Director of Marketing who pairs multifamily marketing expertise with sharp analytical judgment and a genuine passion for developing people. In this role, you'll elevate our brand, help every community stand out, generate quality leads, deepen resident engagement, and show the measurable impact of our marketing investments across Texas.

Who is Ashford Communities?

At Ashford Communities, we are committed to creating a place to belong and delivering superior resident experiences. Recognized as a Best and Brightest Company to Work For, we invest in our people, communities, and continuous improvement. If you share our commitment to accountability, creativity, and exceptional resident experiences, you'll feel right at home here.

Position Overview

As Director of Marketing, you'll lead portfolio-wide marketing strategy, demand generation, digital channels, Internet Listing Services (ILS), resident referrals, reputation management, property positioning, and marketing operations across Ashford Communities’ Texas multifamily portfolio. You'll own marketing planning, budget allocation, performance measurement, vendor relationships, and team development. Working closely with Operations and property leadership, you'll turn market intelligence and community needs into targeted, scalable, and cost-effective marketing programs. Because you'll report directly to the President, you'll have the visibility and influence to shape how Ashford goes to market.

What You'll Do

• Lead monthly property-level marketing plans aligned with occupancy needs, market conditions, resident profiles, and community positioning.
• Own digital marketing, search, paid media, social channels, ILS, property websites, online listings, and campaign execution; maintain accuracy and brand consistency across channels.
• Direct resident referral, retention-oriented communications, community outreach, and reputation management programs that build trust and cost-effective demand.
• Monitor competitive properties, submarket trends, pricing context, audience behavior, and property performance to recommend differentiated marketing strategies.
• Build marketing attribution and reporting that connects spend to qualified inquiries, applications, new resident acquisition, channel efficiency, and cost per acquisition.
• Partner with Operations, property managers, and executive leaders to diagnose marketing challenges versus property condition, pricing, service, or execution constraints.
• Manage marketing budgets, forecasts, vendor contracts, agency performance, procurement, and return on investment; recommend investments to expand, test, reduce, or discontinue.
• Create and enforce brand, creative, photography, signage, content, accessibility, and messaging standards while preserving individual community identity.
• Lead, coach, and develop marketing employees; establish clear priorities, workflows, service standards, and performance accountability.
• Use AI, automation, templates, and technology responsibly to improve speed, consistency, reporting quality, and team capacity.
• Ensure marketing materials and campaigns comply with applicable fair housing, advertising, privacy, and brand requirements in coordination with appropriate partners.
• Present concise executive dashboards, property-level insights, campaign results, and actionable recommendations to senior leadership.

How You'll Thrive Here

• Strategic and commercial judgment
• Data-driven decision-making and accountability
• Collaborative leadership and talent development
• Resident-centered creativity and brand stewardship
• Adaptability, operational discipline, and continuous improvement

What Success Looks Like - First 12 Months

Marketing investment is more targeted, measurable, and economically productive; priority communities show stronger qualified demand and digital visibility; resident referrals and reputation improve; and the marketing team you've built runs on repeatable processes, freeing you to focus on strategy.

Our Core Values – TEACH

Do the Ashford Core Values resonate with you and your work ethic? You may be our next Ashfordian.

• T: Togetherness
• E: Excellence
• A: Accountability
• C: Compassion
• H: Health & Safety

Our Benefits Portfolio

• Medical – United Healthcare & MEC Plan
• Dental
• Vision
• Life Insurance
• Short-Term Disability
• Supplemental Hospital & Accident Insurance
• EAP Program for Employees & Family Members
• Paid Holidays
• PTO: Vacation & Sick Time
• Learning & Career Development Programs
• Leadership Development with Ashford University
• Quarterly Community Give-Back Events
• Happy Hours

Ashford Communities is proud to be an equal opportunity workplace. We do not discriminate based on race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, parental status, military service, or any protected category prohibited by local, state, or federal laws.

Requirements

What You Bring

• Advanced multifamily digital marketing, ILS management, SEO/SEM, paid media, and online reputation expertise.
• Strong data analysis, attribution, budgeting, forecasting, and marketing ROI evaluation.
• Ability to translate property and submarket conditions into practical marketing decisions.
• Effective vendor negotiation, project management, creative direction, and cross-functional collaboration.
• People leadership, coaching, process improvement, and technology-enabled execution.
• Excellent executive presentation, written communication, and prioritization skills.

Experience Preferred

• 8–12+ years of progressive marketing experience, preferably in multifamily housing or property management, including multi-property or portfolio accountability.
• Demonstrated ownership of marketing budgets, agencies, digital platforms, ILS programs, and measurable demand-generation outcomes.
• Strong written and verbal communication skills; Texas and workforce-housing market knowledge, Entrata experience, and Spanish proficiency preferred.