Marketing Director, Optage

Presbyterian Homes & Services; Roseville (MN); On-site; USD 82,000 - 102,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Employer HSA contribution

Retirement with employer match

Paid time off

Job summary

Presbyterian Homes & Services is seeking a Marketing Director for Optage to lead marketing strategies that drive growth, referrals, audience engagement, and lead generation across Optage and PHS Care Services. This role partners with Optage leadership to align initiatives with brand standards and ministry values.

The position requires strong collaboration with centralized Sales & Marketing resources, experience in healthcare marketing, and a track record of managing integrated campaigns across

Qualifications

• Bachelor's degree in marketing, communications, business, healthcare administration, public health, or related field.
• Seven or more years of progressive marketing experience.
• Experience in healthcare, senior living, home health, hospice, or community-based services.
• Experience managing both B2B referral development and B2C marketing initiatives.
• Strong strategic planning, stakeholder management, communication, and project management skills.
• Experience developing integrated campaigns utilizing digital, print, web, email, social media, events, and traditional communication channels.

Responsibilities

• Partner with Optage and PHS Care Services leadership to develop annual and multi-year marketing strategies supporting growth, referrals, and market expansion.
• Develop annual marketing plans, integrated campaigns, audience engagement plans, and tactical initiatives aligned with business priorities.
• Identify market opportunities, competitive trends, customer needs, and referral-development opportunities.
• Lead initiatives designed to increase awareness, inquiries, referrals, admissions, and service utilization across Optage service lines.
• Coordinate digital, web, email, social media, advertising, content, events, sponsorships, and professional audience strategies.

Skills

Strategic planning

Stakeholder management

Communication

Project management

Digital marketing

Campaign development

Education

Bachelor's degree in marketing, communications, business, healthcare administration, public health, or related field

Job description

Overview

Presbyterian Homes & Services is seeking a Marketing Director for Optage, to serve as the dedicated marketing lead supporting Optage and PHS Care Services growth initiatives. This role partners with Optage leadership to develop and execute integrated B2B and B2C marketing strategies supporting service-line growth, referral development, audience engagement, lead generation, admissions, and service utilization. The position coordinates centralized Sales & Marketing resources and ensures initiatives align with PHS brand standards, organizational priorities, and ministry values.

Responsibilities

Key responsibilities include but are not limited to:

• Partner with Optage and PHS Care Services leadership to develop annual and multi-year marketing strategies supporting growth, referrals, and market expansion.
• Develop annual marketing plans, integrated campaigns, audience engagement plans, and tactical initiatives aligned with business priorities.
• Identify market opportunities, competitive trends, customer needs, and referral-development opportunities.
• Lead initiatives designed to increase awareness, inquiries, referrals, admissions, and service utilization across Optage service lines.
• Coordinate digital, web, email, social media, advertising, content, events, sponsorships, and professional audience strategies.
• Support business development efforts through marketing initiatives, presentations, events, conferences, sponsorships, and stakeholder engagement.
• Manage marketing projects from planning through implementation and evaluation.
• Coordinate agency partners, vendors, communications resources, digital resources, and internal teams to ensure successful project execution.
• Establish success measures, evaluate campaign effectiveness, and provide recommendations for continuous improvement.

Qualifications

• Bachelor's degree in marketing, communications, business, healthcare administration, public health, or related field.
• Seven or more years of progressive marketing experience.
• Experience in healthcare, senior living, home health, hospice, or community-based services.
• Experience managing both B2B referral development and B2C marketing initiatives.
• Strong strategic planning, stakeholder management, communication, and project management skills.
• Experience developing integrated campaigns utilizing digital, print, web, email, social media, events, and traditional communication channels.

Pay Range

The estimated starting pay range for this role is $82,000 - $102,000 per year. This good faith estimate is based upon PHS’s typical starting pay range for this role. Actual pay range depends upon many factors including each individual employee’s qualifications and market conditions and is subject to change.

Benefits

Full-time benefits-eligible employment begins at a minimum of 30 hours per week:

• Health, and dental, including applicable HSA & FSA
• Employer Contribution to HSA for eligible Health Plans
• Life insurance (AD&D)
• Retirement, with eligibility for an employer match
• Holiday pay and extended sick

Full and Part-time benefits-eligible employment working between 20-29 hours per week:

• Vision insurance
• Voluntary short-term & long-term disability
• Accident & hospitalization coverage
• Education assistance programs

All employees:

• Accrue PTO (Paid time off)
• Same-day pay
• Employee assistance program (EAP)
• College partnership educational discounts
• Access to Learn to Live Resources

About PHS

Presbyterian Homes & Services (PHS), based in St. Paul, Minnesota, is a nonprofit, faith-based organizationprovidinga broad array of high-quality housing choices,careand services options for older adults. Some8,000employees serve more than41,800 older adults through 60PHS-affiliated senior living communities in Minnesota,Iowaand Wisconsin, and through Optage®home and community services. PHS is also co-owner of Genevive, the largest geriatric primary care practice in Minnesota, providing comprehensive care for more than 15,500older adults. Established in 1955, PHS has earned the reputation as an innovative leader dedicated to promoting independence, purposefullivingandthe overallwell-being for those they serve. Today, PHS is one of the largest nonprofit providers of senior housing and services in the nation.

PHS is an EEO/AA employer. All applicants will receive consideration for employment regardless of their race, color, creed, religion, national origin, sex, sexual orientation, disability, age, marital status, or status with regard to public assistance.