Marketing Director — Multi-Brand Growth Lead

River Landing Dentistry; Charleston (SC); Hybrid; USD 108,000 - 132,000; Full time

Job summary

River Landing Dentistry in Charleston, SC seeks a Marketing Director to lead all branding and growth initiatives across three brands. You’ll design multichannel strategies, manage budgets, and guide a team of marketing professionals and contractors to drive patient acquisition.

Ideal candidates bring 5+ years in marketing, strong analytics (GA4, CRM reporting), and a proven track record in multi-location healthcare marketing.

Qualifications

• 5+ years of hands-on marketing experience, including managing budgets, vendors, or contractors.
• Experience with digital marketing, including Google Ads and paid social media advertising.
• Experience developing and managing marketing strategies for multi-location businesses.

Responsibilities

• Develop and execute comprehensive marketing plans across three brands (River Landing Dentistry, River Landing Orthodontics, All on X Surgery Center).
• Oversee digital advertising, social media campaigns, website initiatives, community outreach, and partnerships.
• Lead marketing efforts for patient education campaigns, lead generation, and growth initiatives.
• Monitor marketing performance, including cost per lead and cost per acquired patient, and present insights to leadership.

Skills

Marketing strategy

Budget management

Vendor management

Team leadership

Analytics

Tools

GA4

Google Ads

CRM reporting

Marketing dashboards

Job description

River Landing Dentistry in Charleston, SC seeks a Marketing Director to lead all branding and growth initiatives across three brands. You’ll design multichannel strategies, manage budgets, and guide a team of marketing professionals and contractors to drive patient acquisition.

Ideal candidates bring 5+ years in marketing, strong analytics (GA4, CRM reporting), and a proven track record in multi-location healthcare marketing.