Marketing Director Long Term Care

Elgin Long Termed Care Nursing Facility; Elgin (IL); On-site; USD 90,000 - 150,000; Full time

Job summary

Elgin Long Termed Care Nursing Facility is seeking a Marketing Director to lead admissions and referral development. The role focuses on building relationships with hospitals, clinics, and senior-service providers to secure resident admissions from home, hospital, or other facilities, and to guide the admission process.

Responsibilities include expanding census, managing patient financial services, coordinating with physicians and discharge planners, and presenting the facility to the community.

Qualifications

• Previous experience in Long Term Care, preferably in admissions and/or marketing.
• Must possess the ability to deal tactfully with residents, family members, visitors, personnel, government agencies/personnel and the general public.
• Must have patience, tact, cheerful disposition and enthusiasm.

Responsibilities

• Build referral source relationships with hospitals, clinics, and community agencies to facilitate admissions.
• Manage and maintain the systems and processes associated with patient/resident financial services.
• Meet admissions/marketing census goals for improvement/maintenance.
• Represent the facility to clients, hospitals, and community agencies, establishing rapport with transferring institutions.
• Maintain effective written and verbal communication.
• Maintain an accurate resident roster.
• Work with physicians and discharge planners for smooth transitions to the facility.
• Build and maintain relationships with hospitals, physicians, social workers, discharge planners and other referral sources.
• Analyze referrals to ensure the facility can meet residents’ needs.
• Facilitate admission approval notifications to referring agencies.
• Recruit and credential new physicians to the facility.
• Explain facility policies to potential residents, new residents, and representatives.
• Meet with members of community organizations.

Skills

Long Term Care

Marketing Experience

Communication Skills

Tact & Patience

Job description

Marketing Director - Long Term Care

Long Term Care Nursing home is currently seeking a Director of Marketing. This position is responsible for building referral source relationships in a variety of settings, such as hospitals, clinics, and senior-service related organizations within the community, to acquire the necessary and appropriate information to facilitate the admission of the resident to the facility from home, hospital, or other facility, and to complete the documents necessary for the admission process.

Responsibilities

• Prior demonstrated, successful experience in marketing a skilled nursing facility or facilities to local referral sources

• To manage and maintain the systems and processes associated with patient/resident financial services

• Ability to meet admissions/marketing goals for census improvement/maintenance. Perform other duties as assigned

• To represent the facility to clients, hospitals, and community agencies, establishing a good rapport with the transferring institutions

• Professional tact, and excellent written and verbal communication skills

• Maintain an accurate resident roster

• Work with physicians and hospital discharge planners to arrange a smooth transition to the facility

• Build and maintain relationships with hospitals, physicians, social workers, discharge planners and other referral sources

• Analyze referrals to ensure facility can meet resident’s needs adequately

• Facilitate a decision for admission approval and notification of admission approval timely to referring agency

• Recruit and credential new physicians to the facility

• Explain facility philosophy, policies and procedures to potential residents, new residents, and residents’ representatives

• Meet with members of community organizations

Qualifications

• Previous experience in Long Term Care, preferably in admissions and/or marketing

• Must possess the ability to deal tactfully with residents, family members, visitors, personnel, government agencies/personnel and the general public.

• Must have patience, tact, cheerful disposition and enthusiasm

Our Benefits Include:

• Paid vacation, holidays, and sick days, subject to our policy

• Medical, dental, vision, life, and short-term disability insurance

• 401(k) plan with employer matching contribution