Marketing Director: Lead Strategy, Revenue & ROI

Greenhouse Fabrics, Inc.; High Point (NC); On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

BCBS Medical Insurance

Dental or Vision reimbursement

Flexible Spending Account

5 weeks paid time off

10–14 holidays

Job summary

Greenhouse Fabrics, Inc. is seeking a Marketing Director to set strategy, lead the team and external partners, and drive revenue across Greenhouse Fabrics, Anna Elisabeth, and AE Contract. The role requires owning the annual plan, budget, and performance with a data-driven focus.

The director will align marketing investments with company goals, oversee in-house and contractor resources, and deliver measurable ROI while collaborating with Sales, Product, Finance, and external agencies.

Qualifications

• Proven track record leading marketing for B2B/trade-focused firms with measurable impact on leads and revenue.
• Practical CRM experience beyond reporting, ideally HubSpot with lifecycle stages & dashboards.
• Strong analytical skills including attribution, funnel & ROI reporting.
• Experience directing agencies/contractors and ensuring measurable results.
• Ability to lead, coach, and develop a team including remote/offshore contributors.
• Clear communication and confidential information handling.

Responsibilities

• Set and own the annual marketing plan and priorities aligned with company goals.
• Lead in-house and contracted marketing resources; keep the calendar 2–3 months ahead.
• Manage the marketing budget; optimize spend for ROI and reallocations when needed.
• Hold partners to scope, cost, and performance; adjust as required.
• Lead Marketing L10 and contribute to annual/quarterly planning.
• Own dashboards and reporting for lead generation and ROI insights.
• Oversee HubSpot adoption, lifecycle stages, workflows, and data accuracy.
• Direct email sequences for new customers, win-back, retention, and unassigned accounts.
• Drive digital strategy to improve lead capture, UX, and SEO visibility.
• Coordinate with Sales on lead quality, handoff, and partner onboarding.

Skills

Leadership

B2B Marketing

CRM (HubSpot)

Data Analytics

Cross-functional Leadership

Tools

HubSpot

CRM Software

WordPress

Google Analytics

Job description

Greenhouse Fabrics, Inc. is seeking a Marketing Director to set strategy, lead the team and external partners, and drive revenue across Greenhouse Fabrics, Anna Elisabeth, and AE Contract. The role requires owning the annual plan, budget, and performance with a data-driven focus.

The director will align marketing investments with company goals, oversee in-house and contractor resources, and deliver measurable ROI while collaborating with Sales, Product, Finance, and external agencies.