Director of Marketing
Greenhouse Fabrics, Inc.
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Benefits offered by this job
Job summary
Greenhouse Fabrics, Inc. is seeking a Marketing Director to set strategy, lead the team and external partners, and drive revenue across Greenhouse Fabrics, Anna Elisabeth, and AE Contract. The role requires owning the annual plan, budget, and performance with a data-driven focus.
The director will align marketing investments with company goals, oversee in-house and contractor resources, and deliver measurable ROI while collaborating with Sales, Product, Finance, and external agencies.
Qualifications
- Proven track record leading marketing for B2B/trade-focused firms with measurable impact on leads and revenue.
- Practical CRM experience beyond reporting, ideally HubSpot with lifecycle stages & dashboards.
- Strong analytical skills including attribution, funnel & ROI reporting.
- Experience directing agencies/contractors and ensuring measurable results.
- Ability to lead, coach, and develop a team including remote/offshore contributors.
- Clear communication and confidential information handling.
Responsibilities
- Set and own the annual marketing plan and priorities aligned with company goals.
- Lead in-house and contracted marketing resources; keep the calendar 2–3 months ahead.
- Manage the marketing budget; optimize spend for ROI and reallocations when needed.
- Hold partners to scope, cost, and performance; adjust as required.
- Lead Marketing L10 and contribute to annual/quarterly planning.
- Own dashboards and reporting for lead generation and ROI insights.
- Oversee HubSpot adoption, lifecycle stages, workflows, and data accuracy.
- Direct email sequences for new customers, win-back, retention, and unassigned accounts.
- Drive digital strategy to improve lead capture, UX, and SEO visibility.
- Coordinate with Sales on lead quality, handoff, and partner onboarding.
Skills
Tools
Job description
Description
We are seeking a marketing leader who sets strategy, directs the team and external partners, and holds them accountable for execution and results across Greenhouse Fabrics, Anna Elisabeth, and AE Contract. This leader connects every marketing effort to qualified leads and revenue and gives leadership reliable data to guide decisions.
Based in High Point, North Carolina, Greenhouse Fabrics supplies cut fabric to the trade through two distinct brands. Greenhouse Fabrics serves upholstery shops and workrooms that value dependable inventory, responsive service, and fast shipping. Anna Elisabeth serves interior design firms that value curated collections, thoughtful sampling, and dedicated support for their projects. Our core values are Abundance, Ownership, and Joy.
The Director of Marketing owns marketing strategy, the annual plan, lead generation, the marketing budget, and marketing performance. The Director sets priorities, directs the in-house team and contractors, and holds them accountable for execution and results. Every marketing investment must deliver measurable ROI. Sales owns closing and customer follow-up.
- Location and work arrangement: In person
- Reports to: Chief Operating Officer
- Direct reports: In-house marketing team
- External partner oversight: Contractors, website developers and maintenance providers, implementation partners, and photographers
- Primary partners: Leadership team, Sales, Sales Operations Manager, Product, Finance, and external agencies
- Communicate clear direction, provide the tools and support the team needs, and coach them to deliver results.
- Own the annual marketing plan and set priorities aligned with company goals. Keep the marketing calendar two to three months ahead.
- Own the marketing budget. Allocate resources in line with company priorities and redirect spending when results fall short.
- Hold contractors, agencies, and vendors accountable for scope, cost, and results. Adjust partners and resources as needed.
- Run the Marketing L10 and participate in annual and quarterly planning.
- Own marketing dashboards and reporting that measure activity, engagement, lead generation, and ROI. Capture lead sources where possible and use the insights to guide priorities and leadership decisions.
- Own marketing's use of HubSpot, including adoption, data accuracy, lifecycle stages, and pipeline visibility. Bring changes to shared processes to the leadership team for approval.
- Own the strategy and performance of marketing email sequences, including new-customer, win-back, unassigned-account, and retention sequences. Direct audience segmentation, messaging, timing, and testing to improve results.
- Direct digital strategy to improve lead capture and demand generation. Guide the website team and external partners in improving user experience and visibility in search engines and AI-generated answers.
- Coordinate with the VP of Sales on lead quality, qualification criteria, handoff, new partner onboarding, customer experience, and reactivation.
The strongest candidate combines analytical ability with strategic marketing leadership. They can clearly explain how marketing drives revenue and act decisively when the data says to change course.
- Proven success leading marketing for a B2B or trade-focused company, with measurable results tied to leads and revenue.
- Practical CRM experience beyond reporting, ideally in HubSpot, including lifecycle stages, workflows, and dashboards.
- Strong analytical skills, including attribution, funnel and conversion reporting, ROI, and customer acquisition costs.
- Experience directing agencies and contractors and holding them accountable for measurable results.
- Demonstrated ability to lead, coach, and develop a team, including remote or offshore contributors.
- Clear written and verbal communication, consistent follow-through, and sound judgment with confidential information.
- Five or more years of marketing leadership experience.
- Experience in fabrics, furnishings, interior design, wholesale distribution, or a similar trade business with repeat customers and sample-to-order workflows.
- Experience with ERP and CRM integration, email platforms such as Mailchimp, and digital advertising.
- Experience directing social media strategy to support brand visibility, engagement, and lead generation.
- Familiarity with EOS.
- Base salary: $100,000
- Variable compensation or bonus: Bonus available
- 5 weeks of paid personal time off, prorated the first year
- 10 to 14 days of Holidays (as per GHF schedule)
- 8 weeks of paid maternity leave should you need it, available after 1 year of service
- BCBS Medical Insurance
- $500 in Dental or Vision reimbursement
- Flexible Spending Account for medical and dependent care
- $25,000 of Life Insurance company-paid, with option to increase coverage.
- Aflac Insurance· Allstate Accident Insurance
- Educational Assistance up to $1,000 per year
- Retirement plan and employer contribution: Simple IRA with a 3% match by the company
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