Marketing Director: Growth & Digital Strategy Leader

One on One Fitness Consultants Inc; State College (Centre County); On-site; USD 70,000 - 80,000; Full time

Benefits offered by this job

Health insurance

Opportunity for advancement

Paid time off

Bonus based on performance

Competitive salary

Job summary

One on One Fitness Consultants Inc in State College, Pennsylvania, seeks a Marketing Director to lead the overall marketing strategy, brand development, and lead generation efforts while collaborating with leadership to align initiatives with the mission of helping people live healthier, happier lives.

You will manage digital campaigns, content creation, and community outreach, driving analytics, and support recruitment initiatives across channels to sustain growth and brand strength.

Qualifications

• Bachelor's degree or equivalent experience in Marketing, Communications, Business, or related field.
• Experience managing digital advertising campaigns.
• Strong understanding of SEO, social media, email marketing, and content strategy.
• Excellent written and verbal communication skills.
• Strong project management and organizational skills.

Responsibilities

• Develop and execute the marketing strategy aligned with growth goals.
• Create campaigns to promote services and engage the local community.
• Manage website content and optimize for SEO and accessibility.
• Develop and implement email marketing campaigns and content.
• Coordinate digital advertising across Google, Meta, and other channels.
• Track metrics and adjust strategies based on performance.
• Support recruitment through marketing and mentorship promotions.

Skills

Marketing

Digital advertising

SEO

Content strategy

Email marketing

Social media

Project management

Communication skills

Education

Bachelor's degree in Marketing / Communications / Business

Tools

HubSpot

Constant Contact

Canva

Google Analytics

Meta Business Suite

Job description

One on One Fitness Consultants Inc in State College, Pennsylvania, seeks a Marketing Director to lead the overall marketing strategy, brand development, and lead generation efforts while collaborating with leadership to align initiatives with the mission of helping people live healthier, happier lives.

You will manage digital campaigns, content creation, and community outreach, driving analytics, and support recruitment initiatives across channels to sustain growth and brand strength.