Marketing Director — Growth & Brand Leader

One on One Fitness Consultants Inc.; State College (Centre County); On-site; USD 70,000 - 80,000; Full time

Benefits offered by this job

Health insurance

Opportunity for advancement

Paid time off

Bonus based on performance

Competitive salary

Job summary

One on One Fitness Consultants Inc. in State College, PA seeks a Marketing Director to lead strategic marketing initiatives and drive brand awareness. The role collaborates with leadership to align activities with the mission of helping people live healthier, happier lives.

The position oversees digital marketing, content creation, and recruiting efforts, aiming to attract qualified leads and support growth. A strong background in SEO, email, and social media is essential.

Qualifications

• Bachelor's degree in Marketing, Communications, Business or related field (or equivalent experience).
• Experience managing digital advertising campaigns.
• Strong understanding of AEO/SEO, social media, email marketing, and content strategy.
• Excellent written and verbal communication skills.
• Strong project management and organizational skills.

Responsibilities

• Develop and execute the marketing strategy aligned with company growth goals.
• Establish marketing campaigns to promote services and engage with the local community.
• Manage website content and optimize for AEO and SEO.
• Develop and execute email marketing campaigns.
• Create and oversee educational content including blog posts, newsletters, videos and social media.
• Coordinate digital advertising campaigns including Google, Meta, and other paid channels.
• Analyze campaign performance and adjust strategies based on results.
• Support One on One’s “Give Back” initiative by promoting and coordinating community events.
• Develop a recruiting strategy for finding fitness professionals and registered dietitians.
• Maintain current job listings on all platforms.
• Promote and advertise mentorship program.
• Track key marketing metrics including lead generation, cost per lead, conversion rates, client acquisition, website traffic, social media performance, and email engagement.
• Present monthly marketing reports and recommendations to leadership.

Skills

Digital marketing

SEO/ASO

Email marketing

Content strategy

Social media

Project management

Education

Bachelor's degree in Marketing, Communications, Business

Tools

HubSpot

Constant Contact

Canva

Google Analytics

Meta Business Suite

Job description

One on One Fitness Consultants Inc. in State College, PA seeks a Marketing Director to lead strategic marketing initiatives and drive brand awareness. The role collaborates with leadership to align activities with the mission of helping people live healthier, happier lives.

The position oversees digital marketing, content creation, and recruiting efforts, aiming to attract qualified leads and support growth. A strong background in SEO, email, and social media is essential.