Marketing Director

One on One Fitness Consultants Inc; State College (Centre County); On-site; USD 70,000 - 80,000; Full time

Benefits offered by this job

Health insurance

Opportunity for advancement

Paid time off

Bonus based on performance

Competitive salary

Job summary

One on One Fitness Consultants Inc in State College, Pennsylvania, seeks a Marketing Director to lead the overall marketing strategy, brand development, and lead generation efforts while collaborating with leadership to align initiatives with the mission of helping people live healthier, happier lives.

You will manage digital campaigns, content creation, and community outreach, driving analytics, and support recruitment initiatives across channels to sustain growth and brand strength.

Qualifications

• Bachelor's degree or equivalent experience in Marketing, Communications, Business, or related field.
• Experience managing digital advertising campaigns.
• Strong understanding of SEO, social media, email marketing, and content strategy.
• Excellent written and verbal communication skills.
• Strong project management and organizational skills.

Responsibilities

• Develop and execute the marketing strategy aligned with growth goals.
• Create campaigns to promote services and engage the local community.
• Manage website content and optimize for SEO and accessibility.
• Develop and implement email marketing campaigns and content.
• Coordinate digital advertising across Google, Meta, and other channels.
• Track metrics and adjust strategies based on performance.
• Support recruitment through marketing and mentorship promotions.

Skills

Marketing

Digital advertising

SEO

Content strategy

Email marketing

Social media

Project management

Communication skills

Education

Bachelor's degree in Marketing / Communications / Business

Tools

HubSpot

Constant Contact

Canva

Google Analytics

Meta Business Suite

Job description

Benefits:

• Health insurance
• Opportunity for advancement
• Paid time off
• Bonus based on performance
• Competitive salary

Position Summary

The Marketing Director is responsible for developing and executing the overall marketing strategy for One on One Fitness Consultants Inc. located in State College, Pennsylvania. This individual leads all marketing initiatives that generate awareness, attract qualified leads, strengthen the One on One brand, and lead recruiting efforts. The Marketing Director works closely with leadership and team members to ensure marketing efforts align with the company's mission of helping people live healthier, happier lives.

Responsibilities

Strategic Marketing

• Develop and execute the marketing strategy aligned with company growth goals.
• Establish marketing campaigns to promote services and engage with the local community.

Digital Marketing

• Manage website content and optimize for AEO and SEO.
• Develop and execute email marketing campaigns
• Create and oversee educational content including blog posts, newsletters, videos and social media
• Coordinate digital advertising campaigns including Google, Meta, and other paid channels.
• Analyze campaign performance and adjust strategies based on results.

Community Outreach

• Support One on One’s “Give Back” initiative by promoting and coordinating One on One’s community events.

Recruiting

• Develop a recruiting strategy for finding the best fitness professionals and registered dietitians in the industry
• Maintain current job listings on all platforms
• Promote and advertise One on One’s mentorship program

Analytics & Reporting

• Track key marketing metrics including:
  • Lead generation
  • Cost per lead
  • Conversion rates
  • Client acquisition
  • Website traffic
  • Social media performance
  • Email engagement
  • Present monthly marketing reports and recommendations to leadership.

Qualifications

• A desire to support One on One’s mission to help people live healthy and happy lives.
• Bachelor's degree in Marketing, Communications, Business, or related field (or equivalent experience).
• Experience managing digital advertising campaigns.
• Strong understanding of AEO/SEO, social media, email marketing, and content strategy.
• Excellent written and verbal communication skills.
• Strong project management and organizational skills.
• Creative mindset with strong attention to detail.

Preferred Qualifications

• 3+ years of marketing experience, preferably in health, fitness, wellness, or service industries.
• Experience in the fitness, wellness, or healthcare industry.
• Graphic design or video editing experience.
• Experience with HubSpot, Constant Contact, Canva, Google Analytics, Meta Business Suite, or similar marketing platforms.
• Photography and content creation experience.

Compensation

Compensation is grounded in a pay-for-performance philosophy that rewards exceptional performance. Starting salary range is $70,000-80,000 per year depending on experience, capabilities, and demonstrated track record. The position is also eligible for an annual performance-based bonus tied to individual and company results.

One on One has a strong philosophy of rewarding sustained high performance and long-term contribution. Successful team members have the opportunity for meaningful compensation growth over time. Team members with 4+ years of service can expect to make no less than $110,000 per year in base pay.

Benefits

• Benefits include retirement with a company match, 100% health insurance, paid time off, longevity bonuses and more.

Why One on One?

One on One has provided the best in fitness and wellness since 1986. As our company grows, the Marketing Director will play a key role in fulfilling our mission while helping shape our vision for the future. If your career plans involve joining a team of professionals whom are committed to excellence, we’d love to hear from you. Learn more at www.statecollegefitnessconsultantsinc.com