Marketing Director – Growth & Brand for Healthcare

UHSM Health Share; Santa Ana (CA); On-site; USD 140,000 - 230,000; Full time

Benefits offered by this job

Health insurance

401(k) with match

Career growth opportunities

Job summary

UHSM Health Share in Santa Ana, CA is seeking an analytical and strategic Director of Marketing to lead growth, positioning, and expansion of UHSM and WeShare brands. This role focuses on reshaping how Americans view healthcare, building awareness, trust, and advocacy with a digital-first, credible presence.

The ideal candidate understands consumer financial behaviors and AI-driven insights, combining strategic leadership with hands-on execution and data-driven decision making.

Qualifications

• Bachelor’s Degree in Marketing, Communications, or related field.
• 5+ years in leadership or managerial roles within marketing and go-to-market strategies.
• Proven success in implementing and optimizing multi-channel marketing strategies at scale.
• Strong background in performance marketing, consumer engagement, and brand management.
• Data-driven approach with experience in cost-per-user optimization and campaign ROI analysis.

Responsibilities

• Lead performance marketing strategies to reduce cost per user and increase LTV.
• Oversee data-driven campaigns across digital, social, and traditional channels.
• Optimize lead generation and conversion funnels to maximize ROI.
• Monitor and refine marketing initiatives based on campaign analytics.
• Develop a national brand strategy to increase awareness and loyalty.
• Implement brand strategies to enhance awareness, engagement, and credibility.
• Drive a long-term brand-building approach to grow subscribers.
• Identify and engage key audiences including health-conscious and faith-driven communities.
• Plan and execute around open enrollment periods in the U.S.
• Build a 12-month marketing cycle from build-up to post-enrollment.
• Develop initiatives that educate consumers on health sharing benefits.
• Collaborate with leaders and partners to expand reach.

Skills

Leadership experience

Multi-channel marketing

Performance marketing

Data-driven ROI analysis

Education

Bachelor’s degree in Marketing/Communications

Master’s degree (preferred)

Job description

UHSM Health Share in Santa Ana, CA is seeking an analytical and strategic Director of Marketing to lead growth, positioning, and expansion of UHSM and WeShare brands. This role focuses on reshaping how Americans view healthcare, building awareness, trust, and advocacy with a digital-first, credible presence.

The ideal candidate understands consumer financial behaviors and AI-driven insights, combining strategic leadership with hands-on execution and data-driven decision making.