Head of Marketing, Building Materials

Activate Games; Lexington (KY); Presencial; USD 110 000 - 170 000; Tempo integral

Resumo da oferta

Activate Games America, located in Lexington, KY, seeks a Marketing Director to lead day-to-day marketing execution, translating brand vision into campaigns that acquire customers and drive revenue nine across locations. You will manage internal teams and agency partners, owning campaigns from briefs to delivery.

The role focuses on developing local marketing programs, calendar planning, and performance reporting, collaborating with VP of Marketing and cross-functional teams to achieve

Qualificações

• 7+ years of experience in marketing, with at least 3 years in a leadership or management role.
• Proven track record driving customer acquisition and retention in multi-location or franchise environments.
• Strong background in brand management, creative direction, and campaign execution.
• Experience managing agency relationships and creative production workflows.
• Hands-on knowledge of email/SMS marketing platforms (Attentive or similar).
• Proficiency with marketing analytics, comfortable with Google Analytics and paid media dashboards.
• Experience in entertainment, hospitality, fitness, or consumer brand marketing preferred.

Responsabilidades

• Plan, execute, and optimize multi-channel marketing campaigns across paid, owned, and earned channels.
• Translate national brand strategy into actionable, location-level marketing programs.
• Develop and manage a rolling marketing calendar aligned to seasonal moments, new openings, and revenue priorities.
• Oversee campaign briefs, creative development, and approval workflows with internal and agency partners.
• Own performance across key marketing channels including email/SMS, organic social, and paid media support.

Conhecimentos

Leadership

Multi-channel marketing

Brand management

Campaign execution

Agency management

Email/SMS marketing

Analytics

Ferramentas

Google Analytics

Attentive

CRM systems

CMS platforms

Descrição da oferta de emprego

Job Description - Marketing Director

Activate Games America

Reports to: VP of Marketing

Warehouse

Type: Full-time / 40-50 Hours Weekly

About Activate Games

Activate is the world's first active gaming facility where players move, compete, and problem-solve in immersive, tech-driven game rooms. With rapid expansion across North America, we're building a category-defining brand at the intersection of entertainment, fitness, and technology.

The Marketing Director is responsible for leading the day-to-day execution of Activate's marketing strategy — translating brand vision into campaigns, content, and programs that drive customer acquisition, repeat visits, and revenue growth across all U. This role bridges strategy and execution, managing internal team members and agency partners while owning key marketing channels and performance outcomes. The Marketing Director works closely with the VP of Marketing, Operations team, and Sales team to ensure marketing activity is aligned with business goals and measurable at the location level.

• Plan, execute, and optimize multi-channel marketing campaigns across paid, owned, and earned channels
• Translate national brand strategy into actionable, location-level marketing programs
• Develop and manage a rolling marketing calendar aligned to seasonal moments, new openings, and revenue priorities
• Oversee campaign briefs, creative development, and approval workflows with internal and agency partners

Brand & Creative Leadership

• Serve as the internal steward of the Activate brand — ensuring consistency across all touchpoints including digital, print, in-store, email, and social
• Partner with Mediocre Creative and other agency partners to brief, review, and approve creative assets
• Oversee the internal production of marketing assets, ensuring quality and brand alignment from concept through delivery

Channel Ownership & Performance

• Own performance across key marketing channels including email/SMS (Attentive), organic social, paid media support, and maintain website content in the new CMS
• Monitor channel-level KPIs (traffic, conversion, repeat visit rate, booking revenue) and optimize based on data and provide regular reporting
• Manage Lifecycle Marketing Manager on CRM and retention strategies
• Review and validate agency-reported paid media performance against BigQuery data
• Provide weekly and monthly performance reporting to the VP of Marketing and leaders

Grand Opening & Local Marketing

• Lead marketing execution for new location grand and reopenings, including pre-launch awareness, influencer activation, and week-of programming
• Build and maintain scalable local marketing playbooks that give operators clear guidance while maintaining brand standards
• Support grassroots community partnerships, nonprofit collaborations, and market-level campaigns in accordance with the strategic execution guidance
• Oversee and manage the local marketing budgets, approving and denying partnerships, managing the chamber relationships, ensuring local teams are trained on properly evaluating them for ROI

Team & Agency Management

• Manage and develop marketing team members including the Marketing Specialist, Lifecycle Marketing Manager, and Production Graphic Designer
• Manage day-to-day relationships with creative and media agency partners — including briefing, timeline management, and performance reviews

Requirements

• 7+ years of experience in marketing, with at least 3 years in a leadership or management role
• ~ Proven track record driving customer acquisition and retention in a multi-location or franchise environment
• ~ Strong background in brand management, creative direction, and campaign execution
• ~ Experience managing agency relationships and creative production workflows
• ~ Hands-on knowledge of email/SMS marketing platforms (Attentive or similar)
• ~ Proficiency with marketing analytics — comfortable working with Google Analytics, paid media dashboards, and data tools
• ~ Experience in entertainment, hospitality, fitness, or consumer brand marketing preferred
• ~ Excellent project management skills — able to manage multiple campaigns and deadlines across markets
• ~ Strong communicator and collaborator across marketing, ops, sales, and tech teams
• ~ Highly organized with a bias toward testing, iteration, and continuous improvement
• ~ Brand consistency maintained across all locations and channels
• Agency partners are well-managed, well-briefed, and delivering quality creative on schedule
• Marketing team is clear on priorities, developing professionally, and executing at a high level
• VP of Marketing has clear, data-backed visibility into marketing performance at all times

Activate provides equal opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, marital status, genetic information, age, disability, or status as a Vietnam-era or special disabled veteran in accordance with applicable federal laws. In addition, Activate complies with applicable state and local laws governing nondiscrimination in employment in every location where Activate has facilities. This policy applies to all terms and conditions of employment, including but not limited to hiring, placement, promotion, termination, layoff, recall, transfer, leave of absence, compensation, and training.