Marketing Director- (Bilingual Spanish/English)

Alexandra Lozano Immigration Law PLLC

Yakima (WA)

On-site

USD 80,000 - 120,000

Full time

14 days+

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Benefits offered by this job

Medical (100% Employer Paid)

Dental

Vision

401(k) with 6% employer match

Fitness Membership

Job summary

A dynamic legal firm is seeking a Marketing Director in Yakima, WA to lead their marketing strategy aimed at the Latino community. This role requires proficiency in Meta Ads and a deep understanding of cultural marketing. The ideal candidate will have extensive experience in building teams and driving brand engagement. A comprehensive benefits package is offered, including medical plans, PTO, and a 401(k) match.

Qualifications

10–15+ years of progressive marketing experience, with proven leadership in developing strategies.
Deep understanding of marketing to the Latino community (Bilingual Spanish/English required).
Proven success in managing Meta Ads with measurable results.

Responsibilities

Develop and execute a marketing strategy aligned with company growth goals.
Design and manage end-to-end marketing campaigns emphasizing paid social.
Drive customer acquisition and engagement strategies tailored to the Latino community.

Skills

Marketing strategy development

Performance marketing on Meta

Team leadership

Cultural marketing for Latino community

Analytical skills

Stakeholder management

Education

Bachelor’s degree in Marketing, Business, or Communications

Tools

Google Analytics

Meta Business Suite

Job description

1 day ago Be among the first 25 applicants

About us

Do you want a job where you can show up and make a difference in the world every day? Are you ready to join a dynamic, mission-driven company? At Alexandra Lozano Immigration Law we are dedicated to changing the lives of the Latino immigrant community through providing legal strategies, problem-solving, and advocacy.

Overview

We are looking for a highly strategic and execution-oriented Marketing Director to lead our marketing function from the ground up. This is a hands-on leadership role ideal for a candidate who thrives in fast-paced environments, can move seamlessly between high-level strategy and day-to-day execution, and is passionate about building high-performing teams.

The Marketing Director will define and drive the company’s marketing strategy, with a core focus on growth, customer engagement, and brand leadership in the Latino community. This role will oversee all aspects of marketing—digital, brand, content, and creative—while owning performance metrics and budget accountability. Our primary marketing platform is Meta (Facebook/Instagram), and proficiency in running performance campaigns on this platform is essential.

Key Responsibilities

Develop, lead, and execute a comprehensive marketing strategy aligned with company growth goals.
Design and manage end-to-end marketing campaigns, with a strong emphasis on paid social (Meta Ads), audience segmentation, budgeting, and performance optimization.
Build and lead a high-performing in-house marketing team, with a culture of experimentation, accountability, and continuous improvement.
Drive customer acquisition and brand engagement strategies specifically tailored to the Latino community, ensuring cultural relevance in all marketing efforts.
Collaborate with executive leadership and cross-functional teams to ensure brand consistency, alignment, and ROI across all initiatives.
Own the marketing budget and performance forecasting; track KPIs and deliver regular reporting on campaign effectiveness and strategic insights.
Identify emerging trends, tools, and technologies to keep the company ahead of the curve in digital marketing and brand engagement.
Oversee key marketing channels including social media, content strategy, digital campaigns, partnerships, events, and community engagement.
Provide creative direction and quality control across all marketing outputs.
Act as a key voice in the company’s growth strategy, bringing a marketing lens to broader business decisions.

Qualifications

Bachelor’s degree in Marketing, Business, Communications, or a related field (MBA or Master’s is a plus).
10–15+ years of progressive marketing experience, with proven leadership in developing and executing brand and performance strategies.
Deep understanding of and experience marketing to the Latino community (Bilingual Spanish/English required).
Proven success in managing Meta Ads and digital marketing budgets with measurable results.
Experience building and scaling marketing teams in high-growth or startup environments.
Strong analytical skills; fluency in marketing analytics, attribution models, and tools like Google Analytics, Meta Business Suite, and CRM systems.
Exceptional leadership, communication, and stakeholder management skills.
Creative thinker and problem solver with a bias for action and a willingness to “roll up your sleeves.”
High comfort operating in a dynamic, fast-paced, and resource-constrained environment.

Benefits

U.S. Benefits include:

Medical (100% Employer Paid, for employees and their qualified dependents)
Dental
Vision
Long Term Disability
PTO & Sick Leave
Fitness Membership
Life Insurance
Employee Appreciation events
401(k) with 6% employer match
Employee Assistance Program and more!

We are excited about the possibility of you joining our team! Apply now and take the next step in your career with Abogada Alexandra Immigration Law, PLLC!

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