Director of Marketing

FloresHR; Charlotte (NC); Hybrid; USD 120,000 - 180,000; Full time

Job summary

FloresHR in Charlotte, NC is seeking a Director of Marketing to define and drive the go-to-market strategy. You will lead a high-impact, hands-on marketing function and work closely with the CEO and external agencies to scale brand presence across digital and traditional channels.

The role blends strategic leadership with execution, focusing on GTM planning, demand generation, and market visibility, while guiding a growing marketing team and collaborating with sales and product.

Qualifications

• 5+ years of progressive marketing experience in B2B growth-stage companies.
• Proven ability to connect marketing to sales, including lead scoring and routing.
• Hands-on contributor who can manage external agencies.
• Strong SEO/SEM skills and knowledge of AI-driven search.
• Experience with marketing budgets and measuring ROI.
• Excellent written and verbal communication across cross-functional teams.

Responsibilities

• Build a growth engine connecting marketing and sales with lead routing.
• Drive near-term pipeline impact through quick wins.
• Define and execute GTM plans with sales and executives.
• Develop a multi-channel brand strategy to raise visibility.
• Grow traffic and discoverability across traditional and AI channels.
• Apply AI to content, campaigns, and reporting.
• Collaborate with product lifecycle from development to launch.
• Manage external agencies and vendors.
• Maintain FloresHR core values in day-to-day work.
• Perform other duties as assigned.

Skills

B2B marketing

Marketing leadership

SEO/SEM

AI in marketing

Marketing automation

Job description

Description

Job Title: Director of Marketing

Job Type: FT

Location: Hybrid 3+ days in office (Charlotte, NC)

Job Summary

We are passionate about our clients having a great experience and this also applies to our team and our future team members. Building a remarkable team is a top-level company priority. The Director of Marketing is a high-impact, hands-on leadership role reporting directly to the CEO. This is a build role: you’ll define and drive our go-to-market strategy, stand up the systems that connect marketing directly to sales results, and build our company’s brand presence across traditional, digital, and AI-driven channels. You’ll work as a senior leader driving strategic decisions while executing as an individual contributor at the outset, backed by an external marketing agency for execution capacity, with the mandate to shape the function as it grows.

What You’ll Do

• Build the sales + marketing growth engine. Design and run the connective tissue between marketing and sales - lead scoring and routing, sales enablement content, and closed-loop reporting from campaign to closed deal. This is the top priority of the role.


• Drive near-term pipeline impact. Identify and execute quick wins that improve conversion on active sales opportunities while longer-term systems are being built.


• Support development of go-to-market strategy. Define and execute GTM plans in close coordination with sales leadership and the executive team, including segmentation, positioning, and launch strategy for current and future offerings.


• Build brand recognition. Develop and execute a multi-channel brand strategy that raises company visibility and credibility with HR and benefits decision-makers.


• Grow qualified traffic and discoverability. Maximize the company’s visibility across traditional search (SEO/SEM), AI-driven search and assistants, and emerging channels.


• Apply AI across marketing operations. Use AI tools to scale content creation, campaign execution, and reporting - increasing marketing output and speed without requiring a large internal team.


• Partner on enterprise change management. Stay closely engaged as our products and capabilities evolve, ensuring the market is accurately informed, and sales has what it needs to sell effectively.


• Partner across the product lifecycle. Work with product leadership from early development through launch, providing a marketing perspective at every stage.


• Manage agency and vendor partnerships. Direct an external marketing agency and other vendors to extend the team’s execution capacity and deliver against the strategy you set.


• Perform other duties as assigned.


• Maintain quality work that exemplifies and promotes our company’s core values.

Requirements

Who You Are

• 5+ years of progressive marketing experience, including B2B marketing in a growth-stage or fast-scaling company.


• Demonstrated experience building or significantly improving the connection between marketing and sales, including lead scoring, routing, and sales enablement content.


• Comfort operating as a hands-on individual contributor and directing external agencies or vendors to extend capacity.


• Working fluency with SEO/SEM and an informed point of view on AI-driven search and discoverability.


• Practical experience using AI tools for content creation, marketing automation, or campaign execution.


• Experience developing and to a managing a marketing budget that balances investment with value.


• Strong written and verbal communication skills, with the ability to work effectively with sales, product, and executive stakeholders.


• An individual that understands the value of providing a high level of customer service.

Preferred

• Experience owning full marketing plan including go-to-market strategy end-to-end, from positioning through launch.


• Marketing experience in benefits administration, HR technology, Insurtech, healthcare, or another regulated B2B services industry.


• Experience marketing to employer/HR buyers and working with broker or channel partners.


• Prior experience building a marketing function from an early stage.

Work Environment

FloresHR’s standard work hours are Monday through Friday, 8:30 a.m. to 5 p.m. ET with an hour lunch. Roles may be approved for other schedules by managers. This role operates in a professional hybrid office environment based out of our Charlotte office (off West Morehead) (3+ days in office). This role is mostly sedentary and consists of prolonged periods sitting at a desk and working on a computer. This role also utilizes other tools such as a phone, copy machine, and printer. Common programs often used are Outlook, Word, and Excel. This position frequently communicates with FloresHR team members and candidates and must be able to exchange accurate information clearly in these situations.

How We Support Our Team

At FloresHR, we invest in our people, our community and our technology and strive to provide work life balance, paired with professional growth for each of our employees. We provide an innovative benefit solution for our clients but that does not apply just to our clients. They extend to our team too!

• Competitive Benefits - FloresHR offers competitive medical, dental, and vision benefits for employees and their families. We also provide company funded HSA’s, Pre- and Post-tax 401k’s with a company match up to 5%, and other great benefits such as Life Insurance, Accident Insurance, Pet insurance, and more!


• Work Life Balance - We want all our team members to have time to focus on themselves and their families. We offer a Monday - Friday schedule, a generous vacation policy and a Life Balance Reimbursement Plan to support this.


• Community Involvement - We love to give back to our community, and we recognize that our team does too! We have a volunteer program in place to support our team members as they help the organizations’ they are passionate about.

Our Core Values & Diversity Focus

Our vision is to be the most admired benefits partner, and our core values and beliefs are:

• We believe in always doing the right thing.


• We believe that a remarkable service experience is possible.


• We believe in trusting one another as an operating philosophy.


• We believe that high performance teams deliver extraordinary results.


• We believe in building benefits technology that converts the complex to easy.


• We seek to empower, empathize, and respect our team members and our world.

FloresHR is proud to be an Equal Employment Opportunity employer. We do not discriminate based on race, color, creed, ancestry, national origin, citizenship, sex or gender (including pregnancy, childbirth, and pregnancy-related conditions), gender identity or expression (including transgender status), sexual orientation, marital status, religion, age, disability, genetic information, service in the military, or any other characteristic protected by applicable federal, state, or local laws and ordinances. We are committed to diversity and are committed to creating an inclusive environment for all employees. This is not intended to be an all-inclusive list of job related responsibilities and requirements.