Marketing Director

Integrated Specialty Coverages, LLC; United States; Remote; USD 120,000 - 150,000; Full time

Job summary

An innovative company is seeking a Director of Marketing to drive B2B and DTC strategies, optimize marketing campaigns, and lead a dynamic team. This pivotal role involves collaborating across departments, leveraging data analytics for performance measurement, and enhancing brand messaging. With a focus on achieving ambitious growth goals, the ideal candidate will have extensive marketing experience, strong leadership skills, and proficiency in marketing technologies. Join a forward-thinking team dedicated to transforming the insurance landscape through technology and data-driven strategies. This is a fantastic opportunity to make a significant impact in a rapidly evolving industry.

Benefits

Employee Ownership Program

Work from home reimbursement

Burnalong digital health platform

401(k) Plan with company match

Life/AD&D Insurance

Health Savings Account

Short-term disability

Voluntary benefits

Qualifications

• 7+ years of marketing experience with proven campaign management.
• Strong analytical skills to leverage data for decision-making.

Responsibilities

• Lead B2B and DTC marketing strategies aligned with business goals.
• Optimize marketing technology stack for insight-driven decisions.

Skills

Strategic Thinking

Data Analysis

Leadership

Communication

Campaign Management

Education

Bachelor's degree in Marketing

Bachelor's degree in Business

Tools

Salesforce

Google Analytics

Digital Advertising Platforms

Job description

Integrated Specialty Coverages, LLC (ISC) is a growth stage technology and data-driven commercial insurance wholesaler leading innovation in the market.

Backed by one of the leading private equity firms, KKR, and led by a forward-thinking management team, ISC is combining the worlds of insurance and technology to create an Insurtech powerhouse. As a leading online distributor of insurance products for a range of industries and “Main Street USA”, we are looking for the right people to help us in our mission of achieving exponential growth. We strive to be the number one place to go for brokers and agents to source insurance. To accomplish this, we’re building a digitally focused team that deeply understands the intersection between user experience, data, and AI/ML to optimize the way we engage with our customers and partners.

Job Summary

The Director of Marketing will play a pivotal strategic role in leading ISC’s B2B and DTC marketing efforts. This individual will not only manage a marketing team and key vendor relationships but will also ensure that marketing strategies are aligned with the company’s ambitious growth goals. The Director will be responsible for the end-to-end execution of marketing campaigns, performance measurement, and the continuous optimization of our marketing technology stack to ensure insight-driven decision-making.

Position Responsibilities

• Strategic Campaign Leadership – Develop and execute B2B and DTC marketing strategies that align with ISC’s business goals. Lead marketing campaigns, ensuring seamless coordination across teams and business units, from planning to execution and performance tracking.
• Data-Driven Decision Making & Performance Measurement – Leverage data analytics to monitor and evaluate campaign effectiveness. Use insights to optimize marketing strategies, improve performance, and report key metrics to senior management.
• Salesforce & Marketing Automation Optimization – Lead efforts to optimize Salesforce and other marketing technologies, ensuring robust segmentation, tracking, and reporting capabilities to maximize ROI from marketing efforts.
• Brand Positioning & Messaging – Guide brand strategy and ensure consistent, compelling messaging across all marketing channels. Oversee the development of promotional materials and digital content that strengthens ISC’s market position.
• Cross-Departmental Collaboration – Partner with internal teams, including Sales, Technology, and Product, to ensure cohesive marketing strategies that support company objectives.
• Market Research & Competitive Analysis – Conduct in-depth market research to stay ahead of industry trends, competitive landscape shifts, and evolving customer needs. Apply insights to refine strategies and uncover new growth opportunities.
• Vendor & Agency Management – Manage relationships with external agencies and vendors, ensuring alignment with ISC’s marketing goals. Oversee advertising, public relations, and digital marketing efforts to drive high-impact results.
• Team Leadership & Development – Lead, mentor, and develop the marketing communications team, fostering a culture of collaboration, creativity, and results-driven performance. Set clear objectives, establish key performance indicators (KPIs), and ensure team alignment with business goals.

Minimum Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• 7+ years of marketing experience, with a proven track record of successful campaign management and leadership.
• 5+ years of B2B marketing experience, with preferred experience in insurance financial services, commercial insurance or Insurtech preferred.
• Proven strategic thinking and ability to develop and execute complex marketing strategies.
• Strong analytical skills with the ability to leverage data to inform decisions, optimize campaigns, and measure success.
• Excellent communication skills, both verbal and written, with experience presenting to senior leadership.
• Demonstrated leadership and team management capabilities.
• Proficiency with marketing technologies, including Salesforce, Google Analytics, and digital advertising platforms.

Role Progression

The next role is Senior Director.

The starting annual pay scale for this position is listed below. Actual starting pay will be based on factors such as skills, qualifications, training, and experience. In addition, the company offers comprehensive benefits including medical, dental and vision insurance, 401(k) plan with match, paid time off, and other benefits.

National Pay Range

$120,000 - $150,000 USD

Benefits of Working at ISC

• Employee Ownership Program - every eligible employee shares in the financial rewards that grow when the company grows
• Owner Referral Program
• Work from home reimbursement for remote/hybrid roles
• Burnalong digital health and wellness platform
• Canary emergency financial assistance program
• Life/AD&D Insurance
• Confidential, Employee Assistance Program
• Health Savings Account, includes company contribution
• Short-term disability
• Voluntary benefits - supplemental accident, critical illness, hospital insurance
• 401(k) Plan with company match contribution

Applicants may contact the ISC HR department via e-mail or phone to request and arrange for an accommodation that will allow the applicant to successfully complete the application process. Applicants needing assistance may request accommodation at any time. Please contact ISC at [e-mail] or 760-599-7242.

ISC believes in creating long-term relationships by being responsive and relevant and by consistently delivering value to our community of customers. Specifically, we focus on attracting, developing, and retaining the best talent for our business, challenging our people, demonstrating a “can-do” attitude, and fostering a collaborative and mutually supportive environment.

Diversity creates a healthier atmosphere: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, gender, gender identity, sexual orientation, marital status, medical condition, genetic information, mental or physical disability, military or veteran status, or any other characteristic protected by local, state, or Federal law.

**Must be legally authorized to work in the United States without employer sponsorship.**

**ISC participates in the Federal E-Verify program**