Director, Marketing

WellSky; Boston (MA); Remote; USD 120,000 - 180,000; Full time

Job summary

WellSky is seeking a Director of Marketing to lead their marketing strategy and execution. This role involves driving lead generation, managing a team, and developing marketing messaging across various channels. The ideal candidate will have extensive experience in marketing, particularly in the healthcare technology sector, and a proven track record of strategic planning and execution.

Benefits

Excellent medical, dental, and vision benefits

Mental health benefits through TelaDoc

Prescription drug coverage

Generous paid time off, plus 13 paid holidays

Paid parental leave

100% vested 401(K) retirement plans

Educational assistance up to $2500 per year

Qualifications

• 8-10 years relevant work experience required.
• 4-5 years management experience preferred.
• Experience with healthcare technology is a plus.

Responsibilities

• Drive marketing strategy and lead generation for WellSky's solutions.
• Manage creative development for marketing programs.
• Collaborate with sales and solutions management teams.

Skills

Strategic Planning

Team Leadership

Content Marketing

Lead Generation

Relationship Building

Education

Bachelor's degree

Tools

Marketing Automation Software

CRM Software

Job description

The Director, Marketing is responsible for driving and executing marketing strategy, positioning, messaging, and lead generation for WellSky's portfolio of solutions.

We invite you to apply today and join us in shaping the future of healthcare!

Key Responsibilities:

• Strategize how to support sales bookings and revenue goals through additional marketing programs and campaigns.
• Lead strategy and execution for WellSky's portfolio of software for next-generation and ambulatory organizations
• Manage creative development for demand generation programs, including copywriting, content marketing, and product marketing.
• Lead a team of marketing strategists and direct reports
• Develop messaging for use across all marketing channels - web channels, sales channels, and marketing assets, and identify external channels for proliferation of messaging, such as journals, websites, professional events, social channels, etc.
• Set the content marketing and campaign strategies and work with other parts of the marketing organization to ensure they are executed.
• Collaborate with events team and oversee marketing at events, making the most of the opportunity for effective client engagement.
• Identify and build relationships with key thought leaders and other influencers as well as with key client accounts.
• Help develop and drive annual and quarterly marketing plans designed to raise awareness, establish our reputation as a leader, and drive leads and sales, actively monitoring and reporting on MQL generation, conversion, and influence.
• Partner closely with the sales and solutions management teams to develop compelling sales-enablement tools
• Perform other job duties as assigned.

Required Qualifications:

• Bachelor's degree or equivalent work experience
• At least 8-10 years' relevant work experience
• At least 4-5 years' relevant management experience

Preferred Qualifications:

• Experience with Marketing automation and CRM software such as Marketo and Salesforce
• Healthcare technology experience

Job Expectations:

• Ability to travel up to 20% based on business needs
• Willing to work additional hours or irregular hours as needed
• Must work in accordance with applicable security policies and procedures to safeguard company and client information
• Must be able to sit and view a computer screen for extended periods of time

#LI-OF1

#LI-Remote

WellSky is where independent thinking and collaboration come together to create an authentic culture. We thrive on innovation, inclusiveness, and cohesive perspectives. At WellSky you can make a difference.

WellSky provides equal employment opportunities to all people without regard to race, color, national origin, ancestry, citizenship, age, religion, gender, sex, sexual orientation, gender identity, gender expression, marital status, pregnancy, physical or mental disability, protected medical condition, genetic information, military service, veteran status, or any other status or characteristic protected by law. WellSky is proud to be a drug-free workplace.

Applicants for U.S.-based positions with WellSky must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire. Certain client-facing positions may be required to comply with applicable requirements, such as immunizations and occupational health mandates.

Here are some of the exciting benefits full-time teammates are eligible to receive at WellSky:

• Excellent medical, dental, and vision benefits
• Mental health benefits through TelaDoc
• Prescription drug coverage
• Generous paid time off, plus 13 paid holidays
• Paid parental leave
• 100% vested 401(K) retirement plans
• Educational assistance up to $2500 per year