Field Marketing Manager (Remote)

Authority Brands; Phoenix (AZ); On-site; USD 70,000 - 110,000; Full time

Job summary

Authority Brands Inc. is seeking a Field Marketing Leader to partner with franchise owners across Phoenix and surrounding markets to develop scalable annual and quarterly marketing plans aligned to revenue goals and brand growth priorities.

You will guide owners in budgeting across paid digital, local awareness, lead generation, and community engagement, translating strategy into practical local actions while tracking performance.

Qualifications

• Minimum 5 years of field/multi-location/franchise marketing experience.
• Strong command of full-funnel planning and budget management across digital and local channels.
• Ability to translate data into actionable recommendations for franchise owners.
• Experience managing third-party vendors and performance reporting.
• Familiarity with marketing performance tools; ServiceTitan preferred.

Responsibilities

• Partner with franchise owners to build scalable annual and quarterly marketing plans aligned to revenue goals and brand growth priorities.
• Guide owners in developing a balanced full-funnel budget across paid digital, local awareness, lead generation, retention, referral programs, community engagement, and boots-on-ground execution.
• Help owners understand recommended investment levels, channel mix, and the relationship between marketing spend, lead volume, booked jobs, and revenue.
• Translate brand-level strategy into practical local plans owners can execute consistently in their market.
• Oversee local marketing scorecards, community partnerships, referral outreach, neighborhood visibility, local events, and review generation.

Skills

Franchise marketing

Field marketing

Multi-location marketing

Budget management

Full-funnel planning

Vendor management

Team coaching

Travel readiness

Tools

ServiceTitan

Job description

Responsibilities

Strategic Leadership:

• Partner with franchise owners to build scalable annual and quarterly marketing plans aligned to revenue goals, market opportunity, seasonality, operational capacity, and brand growth priorities.
• Guide owners in developing a balanced full-funnel budget across paid digital, local awareness, lead generation, retention, referral programs, community engagement, and boots-on-the-ground execution.
• Help owners understand recommended investment levels, channel mix, and the relationship between marketing spend, lead volume, booked jobs, average ticket, conversion rates, and revenue performance.
• Translate brand-level strategy and systemwide priorities into practical local plans owners can execute consistently within their market.
• Oversee and reinforce the local marketing scorecard, including grassroots marketing, community partnerships, referral outreach, neighborhood visibility, local events, and review generation.

Execution, Optimization & Measurement

• Track owner performance against approved marketing plans to ensure adoption, execution, and accountability.
• Monitor budget versus actual performance, planned spend, actual spend, lead volume, booked jobs, cost per lead, cost per booked job, conversion rates, revenue contribution, and return on marketing investment.
• Proactively identify performance gaps, underinvestment, overspending, channel inefficiencies, or execution risks and recommend corrective actions.
• Review paid search, Local Services Ads, social advertising, lead aggregators, and local SEO performance against plan with approved digital partners.
• Hold vendor partners accountable for accurate campaign launches, budget pacing, tracking, reporting, optimization recommendations, and alignment with brand standards.
• Help owners diagnose whether performance issues stem from budget, campaign setup, market demand, operational execution, lead handling, or conversion.
• Coach owners and local teams on repeatable boots-on-the-ground routines that drive lead generation, retention, referral growth, and brand awareness.
• Maintain visibility into owner marketing activity through scorecards, dashboards, budget trackers, vendor reporting, and internal planning tools; prepare clear, actionable summaries for owners, leadership, and cross-functional partners.
• Contribute to playbooks, training materials, templates, and scalable processes that improve owner adoption and drive consistency across the system.

Field Visits & Cross-Functional Collaboration

• Participate in on-site field visits with the Franchise Business Coach (35-40% travel) to align marketing recommendations with local operations, staffing, sales processes, customer experience, and market conditions.
• Use visits to review plan execution, budget pacing, lead handling, conversion opportunities, local brand presence, and owner adoption of recommended actions.
• Document key observations, follow-up actions, and owner commitments to drive accountability after the visit.
• Collaborate with Franchise Business Consultants, operations, and brand teams, so owners receive consistent, coordinated guidance.

Requirements

• Minimum 5 years of experience in field marketing, local/multi-location marketing, or franchise marketing support.
• Strong command of full-funnel marketing planning and budget management, including paid digital channels (paid search, LSA, paid social, local SEO, lead aggregators) and grassroots/local execution.
• Demonstrated ability to translate complex performance data into practical, owner-facing recommendations that drive revenue.
• Experience managing and holding third-party vendor partners accountable for campaign execution, reporting, and optimization.
• Proficiency with marketing performance tools and reporting platforms; ServiceTitan experience preferred.
• Strong coaching, relationship management, and cross-functional collaboration skills with operations and field support teams.
• Strong project management skills with the ability to support multiple owners, brands, and priorities simultaneously.
• Experience in home services, multi-location retail, or franchising preferred.
• Ability to travel 35–40%

We believe our greatest assets are our employees, we offer competitive salaries and a full benefits package to include, PTO, paid holidays, 401(k) and more.

Authority Brands Inc. conducts drug screens and background checks on applicants who accept employment offers. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions however we do not sponsor Visa’s at this time.

Authority Brands Inc. is an Equal Opportunity Employer