Marketing Director

Genius Dog; San Francisco (CA); On-site; USD 180,000 - 240,000; Full time

Benefits offered by this job

Health, dental, and vision benefits

Flexible PTO

Employee discounts on products

Dog-friendly workplace

Job summary

Genius Dog Company is seeking a Marketing Director to lead the marketing strategy and scale the Genius Dog brand. This senior role oversees performance, lifecycle, content, partnerships, and brand initiatives while collaborating with leadership to shape the company’s future.

You will drive customer acquisition, retention, and revenue growth across paid, organic, and partner channels, building a high-performing marketing team in a fast-paced, mission-driven environment.

Qualifications

• 7+ years of marketing experience including 3+ years in a leadership role.
• Experience in e-commerce, subscription commerce, consumer products, DTC brands.
• Proven track record of driving customer acquisition and revenue growth.
• Strong understanding of paid media, lifecycle marketing, retention, and brand strategy.

Responsibilities

• Develop and execute Genius Dog's overall marketing strategy.
• Drive customer acquisition, subscription growth, retention, and revenue performance.
• Establish marketing goals, KPIs, and reporting frameworks.
• Identify growth opportunities across paid, organic, referral, partnership, and community channels.
• Partner with leadership to align marketing initiatives with business objectives.

Skills

Leadership

E-commerce

DTC/Consumer brands

Budget management

Analytics

Communication

Tools

Shopify

Klaviyo

Meta Ads

Google Ads

Job description

At Genius Dog Company, we believe every dog deserves a happier, more enriching life.

Our mission is to help dogs stay mentally stimulated, engaged, and thriving through thoughtfully curated enrichment experiences delivered directly to their homes. Every month, thousands of dogs eagerly await their Genius Dog box filled with toys, treats, games, and activities designed to challenge their minds and strengthen the bond with their humans.

As we continue to grow, we're looking for an experienced Marketing Director to lead our marketing strategy and help scale the Genius Dog brand.

This is a key leadership role responsible for driving customer acquisition, retention, brand awareness, and revenue growth. You'll oversee performance marketing, lifecycle marketing, content, partnerships, and brand initiatives while working closely with leadership to shape the future of the company.

Genius Dog has quickly built a passionate community of dog owners who believe in our mission. We're now looking for a marketing leader who can help transform that early momentum into sustainable growth, building the systems, strategies, and brand that will define the next chapter of the company If you're passionate about building consumer brands, creating memorable customer experiences, and helping a mission-driven company grow, we'd love to hear from you.

Who you are

• You've scaled a subscription, DTC, or consumer brand before to seven figures annual revenue.
• You're equally comfortable reviewing Meta performance, planning lifecycle campaigns, developing creative strategy, and analyzing retention metrics.
• You know how to balance brand building with performance marketing and can move quickly without a large team.

What You'll Do

• Develop and execute Genius Dog's overall marketing strategy
• Drive customer acquisition, subscription growth, retention, and revenue performance
• Establish marketing goals, KPIs, and reporting frameworks
• Identify growth opportunities across paid, organic, referral, partnership, and community channels
• Partner with leadership to align marketing initiatives with business objectives

Performance Marketing

• Own customer acquisition efforts across digital marketing channels including Meta, Google, YouTube, TikTok, and emerging platforms
• Manage agency partners, contractors, and external marketing resources
• Optimize customer acquisition cost (CAC), return on ad spend (ROAS), and lifetime value (LTV)
• Test and scale new acquisition channels and campaigns
• Analyze performance data and make data-driven decisions to improve results

Brand & Content Marketing

• Strengthen and evolve the Genius Dog brand across all customer touchpoints
• Oversee content strategy across social media, email, website, blog, and video channels
• Develop compelling storytelling that resonates with dog owners and reinforces the Genius Dog mission
• Ensure consistent brand messaging and creative execution across all marketing initiatives

Retention & Lifecycle Marketing

• Develop strategies to improve subscriber retention and customer lifetime value
• Oversee email marketing, SMS marketing, customer journeys, and loyalty initiatives
• Partner with customer experience teams to improve engagement and satisfaction
• Identify opportunities to reduce churn and increase recurring revenue

Partnerships & Community

• Build relationships with influencers, creators, affiliates, veterinarians, trainers, and pet-focused organizations
• Develop partnership programs that expand brand awareness and customer acquisition
• Foster a strong and engaged community of Genius Dog customers and advocates
• Build, manage, and develop a high-performing marketing team
• Establish clear goals, priorities, and performance expectations
• Foster a culture of creativity, accountability, experimentation, and continuous improvement
• Collaborate cross-functionally with operations, product, customer experience, and leadership teams

What We're Looking For

• 7+ years of marketing experience, with at least 3 years in a leadership role
• Experience in e-commerce, subscription commerce, consumer products, direct-to-consumer brands, or related industries
• Proven track record of driving customer acquisition and revenue growth
• Strong understanding of paid media, lifecycle marketing, retention, and brand strategy
• Experience managing marketing budgets and performance metrics
• Excellent analytical, communication, and project management skills
• Strong creative instincts combined with data-driven decision making
• Ability to thrive in a fast-paced, entrepreneurial environment

Bonus Points

• Experience with subscription-based businesses
• Experience in pet products, consumer goods, or lifestyle brands
• Familiarity with Shopify, Klaviyo, Meta Ads, Google Ads, and marketing analytics platforms
• Experience working with influencers, creators, and affiliate programs
• Startup or high-growth company experience

Why You'll Love Working Here

• Opportunity to shape the growth of a fast-growing pet brand
• Collaborative and entrepreneurial team environment
• Competitive compensation and equity opportunity
• Health, dental, and vision benefits
• Flexible PTO
• Employee discounts on products
• Dog-friendly workplace
• Significant opportunities for professional growth

Job Title: Marketing Director

Job Type: Full-Time

Reports To: CEO

If you're excited about building a beloved brand, driving growth, and helping dogs live happier, more enriched lives, we'd love to hear from you.